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Transforming your exhibition stand into a brand powerhouse

BDB

With the right messaging and design, you can help attract customers to your stand and increase dwell time. For example, make sure to leverage the pre- and post-show coverage in the press, post on LinkedIn using the relevant handles and event hashtags and get your sales team primed for follow-ups using an effective lead capture system.

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Leveraging hybrid events to boost B2B marketing success

BDB

For example, nutrition companies can incorporate smart sensors tracking attendee flows, dwell times and exhibit interactions to reveal content resonance and pinpoint promising leads for further engagement. Ensure data-driven insights It’s much easier to gather the right data with an online presence, too.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. Don’t believe, check our home page. We’ve had the “Attract, Convert, Close, Retain” message on our home page forever.

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Web Analytics Dashboards—A Primer for Content Teams

Parse.ly

Dwell time – How long a visitor spends on a page after clicking through from search engine results until they return to Google results or otherwise leave the page. With data from content analytics, your team can easily see: How content influences your conversion rate for newsletter signups, lead capture, and purchases.