Remove keyword long-tail spot
article thumbnail

E-Commerce: Build the Perfect Category Page

Brightedge

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

article thumbnail

Marketing in a New World (Part 1 of 5)

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Because of the Google Speed Update , Google won’t prioritize your website to users if it will take too long to load. Use your primary keyword(s) in the H1 tag of your page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Types of Featured Snippets You Should Aim For

Marketing Insider Group

In a modern age where attention spans are short, and competition is fierce, securing that top spot can make all the difference. It might just land you that coveted snippet spot. Video Source: Google Search Central Our tip: Make sure your headings are descriptive and contain relevant keywords.

Features 238
article thumbnail

Website Design: 7 Tips for Balancing SEO and UX

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Because of the Google Speed Update , Google won’t prioritize your website to users if it will take too long to load. Use your primary keyword(s) in the H1 tag of your page.

article thumbnail

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

If I’m Gaiam, I’m happy with that spot on Google, but when you ask Alexa the same question, you get directed to wikiHow’s How to Meditate for Beginners. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. SEO Keyword Research Made Easy in 2019.

SEO 89
article thumbnail

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Dwell Time : How long a user spends on your site. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

article thumbnail

5 Things We’ve Done to Increase Our Organic CTR by 300%

Adobe Experience Cloud Blog

CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. Brian Dean has nailed it: “If your website is getting clicked on like there’s no tomorrow, why would Google keep it buried in the #9 spot?”. Even if your page occupies the #1 spot, don’t relax just yet.

CTR 134