Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

KoMarketing Associates

NOVEMBER 6, 2018

This could include keyword optimization, cross-linking, or new content development. Keyword strategy is more than figuring out what search queries might generate the highest volume of organic search traffic. Senior leadership and marketing teams are also interested in how keywords align with the various phases of the B2B buyer journey.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Go Beyond SEO

NOVEMBER 25, 2018

But it’s not just about choosing the right keywords and hacking your way to the top of the first page of Google. You won’t just lose a client — a poorly-designed website also impacts your site’s dwell time. So, they rank higher than those that have lower dwell times. And while all 1.5

SEO 68

SEO Dwell SERP Ideal Customer Profiles 68

Outgrow

OCTOBER 22, 2020

As affiliate marketers, none of us are unfamiliar with traditional keyword research. On one end of the spectrum, we have free tools like Google Keyword Planner, Uber Suggest, and Google Trends. Ignore the temptation to coast along on traditional keyword research. Better dwell time = better search rankings = more search traffic.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Outgrow

OCTOBER 22, 2020

As affiliate marketers, none of us are unfamiliar with traditional keyword research. On one end of the spectrum, we have free tools like Google Keyword Planner, Uber Suggest, and Google Trends. Ignore the temptation to coast along on traditional keyword research. Better dwell time = better search rankings = more search traffic.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Oktopost

APRIL 20, 2021

Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. The more users can engage with a site’s content, the longer their dwell time will be. Now it can directly impact your placement in Google’s search results. Semantic Search.

SEO 62

SEO Dwell Lead Scoring Lead Ranking 62

Outgrow

OCTOBER 22, 2020

As affiliate marketers, none of us are unfamiliar with traditional keyword research. On one end of the spectrum, we have free tools like Google Keyword Planner, Uber Suggest, and Google Trends. Ignore the temptation to coast along on traditional keyword research. Better dwell time = better search rankings = more search traffic.

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

Martech Advisor

DECEMBER 19, 2019

If you are planning to get your content featured at position zero, here are a few tips to help you get started: Identify keyword phrases for which you rank on the first page of Google. Check if any of those keywords have a featured snippet. Create various questions around the keywords and answer them succinctly in a blog post.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Vidyard

OCTOBER 27, 2019

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

The Lead Agency

NOVEMBER 27, 2019

Google Ads can provide a wealth of useful audience and keyword-specific data that can be used to inform an SEO campaign before wasting a lot of time and money figuring out what works with slower SEO results. If you had run a Google Ads campaign previously, you would have already identified that this keyword was not effective.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Vidyard

OCTOBER 27, 2019

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Atomic Reach

MARCH 15, 2019

Use AI Platforms to Determine Keyword Sentiment. Keyword sentiment is the ability to understand whether a word or phrase has negative or positive associations. In February 2018, Bing showcased its use of intelligent keyword sentiment tools by giving people contrasting information about some topics.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Kevin Indig

AUGUST 7, 2023

Lattice demonstrates expertise with in-depth interviews of people managers 📏How to measure non search-focused content: Brand keyword impressions in Search Console and Google Ads Brand keyword traffic in Search Console and Google Ads Direct traffic #6 Generate external credibility Credibility nurtures brands.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Also, be sure to include your primary keywords — preferably at the beginning of the title. With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. How can you measure dwell time?

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Optinmonster

APRIL 23, 2020

Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Or, use their keyword position tracking tool to track the exact keywords you’re trying to rank for.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

nDash

JULY 20, 2021

Also, don’t dwell on how excited you are to present the content. You can gear your keywords to a small but significant type of buyer and go around the head-on competition you face with the big companies. Your SEO will be more effective because fewer companies will be using your keywords. No one cares. The Bottom Line.

SEO 52

SEO Dwell Marketing Analytics Tools Click Rate 52

ClearVoice

SEPTEMBER 5, 2022

Describe your first-hand experience with the product rather than focusing on keywords or features that users can read on the product’s website. Search for patterns across keywords that changed in rank.”. — Kevin Indig , SEO Director at Shopify. 08/core-update. What do leading consultants say about the Google helpful content update?

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

Content Marketing Institute

AUGUST 20, 2018

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form. Make it about them : Do topic and keyword research to find a subject your readers care about. Are usually in-depth and long-form.

Dwell 104

Dwell Click Rate Copywriting Lead Scoring 104

Brandpoint

DECEMBER 13, 2018

KPIs indicate how users interact with content on the page or in the search engines, including: dwell time. Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. What content meets or does not meet KPIs?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

EMagine B2B Blog

MARCH 1, 2019

In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long. Do keyword research. Researching keywords, crafting concise, conversational content, and implementing schema will help you successfully master healthcare voice search in no time.

SEO 59

SEO Dwell SERP Paid Search Agency 59

Marketing Interactions

AUGUST 15, 2021

Increase dwell time requirements. The trick is in tuning the keywords you’re monitoring to be tight enough to be truly indicative of the level of buying intent. The more engagement accounts have with you (via branded keywords) and your website and content, the higher the intent. Pre-sales cycle content. Are they only skimming?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Terminus

FEBRUARY 9, 2023

Working with a company like Bombora allows you to paint a richer, more holistic, and more reliable picture of intent than companies that track and deliver keywords individually. Terminus x Bombora Our partnership with Bombora allows you leverage intent data to: Pinpoint which businesses are actively researching your products and services.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Working with a company like Bombora allows you to paint a richer, more holistic, and more reliable picture of intent than companies that track and deliver keywords individually. Terminus x Bombora Our partnership with Bombora allows you leverage intent data to: Pinpoint which businesses are actively researching your products and services.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

SmartBug Media

APRIL 17, 2019

Google Alerts allow you to track keywords that are relevant to your prospects. Don’t Dwell on Mistakes. HubSpot’s technology makes it easy for you to automate your follow-up emails by sending a series of timed, tailored emails to your prospects. When I first found out about sequences within HubSpot, my mind was blown!

Tips 80

Tips Dwell Cross-Selling Outreach 80

Marketing Interactions

FEBRUARY 15, 2019

What I’d look for beyond views and dwell time (did they spend enough time to read it?) Keyword Research: This is one likely all of us have done. It makes a big difference in how we tell the story across buying stages to know the when and how they came to search for a specific keyword or phrase. is what they did next.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

accelerate agency

MAY 24, 2023

You can use the information to identify new opportunities for high-ranking SEO keywords or discover which pages the majority of your organic conversions are coming from. This is great from an SEO analytics standpoint as you can discover which sources are referring traffic your way and, more importantly, which keywords are doing the trick.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sprout Social

MARCH 16, 2022

They’re richer in content and can potentially increase time spent on a post, or dwell time , which LinkedIn’s algorithm favors. Titles and description copy: Did your top-performing videos have particularly keyword-rich descriptions? Followers gained or lost . What were their titles like? Identify which videos to repurpose.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. They also result in a higher average dwell time of 13%, compared to the 1.6% In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. They also result in a higher average dwell time of 13%, compared to the 1.6% In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Hinge Marketing

AUGUST 30, 2013

There was a time when putting a keyword on a page 10-20 times would greatly increase your rankings for that particular word. It would rank in the top 5 spots for any keywords you chose. Below are 5 trends to focus on if you want to continue (or start) driving high quality traffic to your website. Don’t over optimize.

Dwell 48

Dwell Trends SEO Google 48

Atomic Reach

MARCH 11, 2019

Keyword rankings - Some businesses create content to drive search engine traffic for relevant search terms. Keyword rankings are a popular way to measure success in SEO. Bounce rate or dwell time - Bounce rate or dwell time can also be an indication of engagement.

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

SalesIntel

SEPTEMBER 16, 2022

So instead of dwelling on why it happened, a better solution would be to think of ways to fix and reduce your bounce rate. Firstly, some keywords are frequently put in the spam category. The account has been disabled. There are server issues. The recipient has blocked you from their email list. Source: Unsplash. What are they?

Effectiveness 52

Effectiveness CAN-SPAM Ideal Customer Profiles Dwell 52

Convert

APRIL 19, 2021

It puts the Quality Score (QS) of its ads at the heart of its Ad ranking and bidding system. Google calculates the Ad Rank of your submitted ad by multiplying the Quality Score with your maximum Cost Per Click bid.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

SmartBug Media

APRIL 12, 2021

SEO metrics are vital for tracking a site’s organic reach, how it’s performing in the search results, and how much of a market share it has in terms of keywords. Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. Image Source ). SEO Impact.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66