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45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Such tools can increase engagement, on-site dwell time, and social share rates. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

In fact, when HubSpot made updating old content a priority on its editorial calendar (optimizing multiple posts per week), it saw an average increase in organic search views of 106 percent per post. Placing keywords in these HTML tags can improve user experience, bounce rate, dwell time, and click-through rate.

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Marketing Advice From Our Founding Fathers (Happy 4th!)

Hubspot

Turns out they might have known a thing or two about inbound marketing. Marketing Takeaway: This one is straight from our new ebook, " 101 Awesome Marketing Quotes." Creating great content is one of the key tenants of inbound marketing. Marketing Takeaway: Adopt the GSD mentality we follow here at HubSpot.

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18 Insightful 2012 Marketing Predictions From the Experts

Hubspot

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. Connect with HubSpot :

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14 Copywriting Examples From Businesses With Incredible Copywriters

Hubspot

Articulate, a HubSpot Agency Partner based in the U.K., is an inbound marketing agency, and their website copy is full of witty, confident copy on pages where you wouldn't think you'd find it. A B2B marketing agency out of the U.K., Articulate. What is "word economy"?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). Learn From the Pros Inbound marketing agency IMPACT regularly uses video on their blog. So if you want your posts to show up in searches, you have to add descriptions.

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5 Internet Marketing Metrics Not to Obsess Over

Hubspot

Analytics is an important part of inbound marketing. Marketers should constantly be measuring their marketing to refine programs, improve upon under-performing initiatives, and decide which marketing channels they should focus on. Learn how to implement a comprehensive internet marketing strategy, step by step.