article thumbnail

Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. Dwell time is the metric that runs through various search engine results pages (SERPs). Let's explore more about what dwell time means, and its usefulness, below. What is dwell time?

Dwell 97
article thumbnail

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Learn From the Pros.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

article thumbnail

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Dwell time is a significant indicator of relevancy and quality, so webpage designers should aim for visitors to remain on a website for as long as possible. times longer on a webpage.

article thumbnail

How to Use the Rule of Thirds in Web Design [Quick Tip]

Hubspot

I'm willing to bet if you saw this image on a website, you wouldn't dwell on it too long. HubSpot uses rule of thirds to draw immediate attention to its slogan and "Get HubSpot free" CTA on the homepage, as most visitors' attention will start on the left side of your website.

Rules 93
article thumbnail

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge.

article thumbnail

How Video Helped Me Quickly Qualify 19,000 Leads—and Make a Big Impact

Vidyard

It’s an industry that is still dwelling in the dark ages when it comes to technology. Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem.