Marketing Automation Trends - Download the Report

Everything Technology Marketing

How do marketers evaluate marketing automation vendors? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.

Report 217

“I Saw You Downloaded…. No Thanks”

PureB2B

Marketing may have them tagged to a particular vendor, or routed into their system with specific ID’s for easier marketing attribution. Is an inbound website lead going to receive the same messaging as a third-party whitepaper download? The post “I Saw You Downloaded….

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs.

Vendor 138

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

The full survey will be available for download in March. Also be sure to check out Dianna Huff’s latest post, “ Survey Says: Testimonials Give B2B Vendors Credibility ” as she looks at another interesting finding from our 2014 B2B Web Usability Report.

Vendor 289

How B2B Marketing is Changing in 2018

online and through other channels before they actually reach out to the vendor. content 5 Content syndication / lead gen vendors. Campaigns External lead generation vendors and programs come in a variety of forms. the cost to get ebook downloads from two.

Creating Efficiencies In Vendor Risk Management

Valasys

As organizations are focused heavily on core competencies and keys to success it has led to an increase in outsourcing to vendors for certain business functions who work better, faster, or cheaper. Download Now.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

You can download the slide decks from the MarTech Slideshare channel.) A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - There were about seventy vendors covering an extraordinary range of functions.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Click here to download a sample of the format. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes.

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. It lets you do what I think most buyers really want, which is to compare selected vendors side by side on their specific features.

Sample 180

6 assumptions push marketing gets wrong

Biznology

If you give them vendor-neutral content to help them start their buyer journeys, they just might take the next steps in their journeys with you. They typically force users to fill out a form to download the content they push on them.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. The results of our study can be downloaded here. The data reported was surprisingly accurate, especially given how much business marketers complain about the data they get from vendors.

Vendor 152

Make chatbot-ready videos for account-based marketing

Biznology

download a trial). Looking at the “Flipped Funnel” model shown here, imagine you’re a technology vendor and the buyer you’re trying to extend your reach to has a job title like “network operations manager.” Download our white paper.

Email Critique: CMS Vendor Asks Too Many Questions

The Point

Not seen in this image is the subject line: “Download this tool for your Website.” For more tips on improving email effectiveness, download a copy of our white paper: “ Top 10 High-Tech E-Mail Marketing Mistakes.&#.

Vendor 163

21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

To download the PDF of this resource, click here. . Before signing a contract, here are 21 important questions to ask your vendor. If you don’t have the proper solutions in place, like a CRM or a marketing automation platform, ask your Event Lead Management (ELM) vendor if they offer solutions for that need, as well. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Will your vendor be there to support you?

450+ Free Stock Photos to Use in Your Marketing [Free Downloads]

Hubspot

Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used. 485 Free Stock Photos You Can Download and Use Royalty-Free.

The 28 Best Web Design Tools

Webbiquity

It should logically guide visitors down paths that meet their needs, and compel them to contact the company, subscribe, download, or simply learn more. Browse more than 4,000 free vector icons, generate icon fonnts, import SVGs to make fonts, or download vector icon packs.

Design 220

5 Marketing Lessons From Ballpark Vendors

Hubspot

Here are 5 key lessons from these vendors to watch for the next time you're sitting under those bright lights enjoying America's pastime. 5 Marketing Lessons From Ballpark Vendors. That toss is a simple but important way the vendor maximizes his sales and tips.

4 Key Marketing Technology Takeaways From A Forrester Wave

Modern Marketing

report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. The vendor web site is an important first impression engagement forum. by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology.

How One2One Targeting uses Choozle to grow their automotive clientele

Choozle

“Utilizing Choozle to bring programmatic in-house, versus working with several different vendors, makes it much easier for us to strategize and pitch new business. Downloads EducationOne2One Targeting is an integrated agency which creates and invests on behalf of their clients.

Influencers: the key to content marketing

Biznology

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. ” Also, only five of the pieces had any downloads at all.

How Choozle helps Thayer Media and its clients save with in-house programmatic

Choozle

Minimums from other DSPs and third-party vendors were unattainable for many of our clients. Higher impression delivery, when compared to a third-party vendor providing a set number of impressions at a set cost, without visibility of actual achieved CPMs in the RTB environment.

How to Write a Better Content Syndication Abstract

The Point

If a prospect searches on a particular topic and sees a list of ten white papers on that subject, the title of your content and the quality of its abstract will likely be the difference between that prospect downloading your content vs. your competitor’s. Download this paper now.

Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’

Radius

When you’re researching potential technology vendors, be wary of traps like the one Pepsi created. Hear Kerry unveil the five-step framework and download his presentation for yourself. Some vendors can deliver back a POC in several days, others can take months.

Test 220

How One2One Targeting uses Choozle to grow their automotive clientele

Choozle

“Utilizing Choozle to bring programmatic in-house, versus working with several different vendors, makes it much easier for us to strategize and pitch new business. Downloads EducationOne2One Targeting is an integrated agency which creates and invests on behalf of their clients.

How Choozle helps Thayer Media and its clients save with in-house programmatic

Choozle

Minimums from other DSPs and third-party vendors were unattainable for many of our clients. Higher impression delivery, when compared to a third-party vendor providing a set number of impressions at a set cost, without visibility of actual achieved CPMs in the RTB environment.

5 Common Content Syndication Mistakes

The Point

But every filter you add adds incremental cost to the lead, for the simple reason that the publisher needs to recoup the cost of those prospects who downloaded your content but who don’t meet the required criteria.

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. No lead generation vendor will qualify and convert leads better than you will.

CPL 117

The 7 Proven Steps and the 3 Biggest Myths of ABM

Heinz Marketing

In our updated guide to Account Based Marketing , I’ve laid out a map containing all of the ABM vendors and the category in which they belong. Download The Clear and Complete Guide to ABM for the most current and comprehensive guide on the subject.

Businesses Rise to the Martech Challenge

OneSpot

There are currently 6,829 marketing solutions from 6,242 vendors in 48 categories that make up the martech solution landscape. And over 1,500 (or roughly 21%) of those vendors were added over the last year alone. Martech solutions are evolving at a staggering pace.

Over Half of Marketing Content is Trash. Again.

What Works - What Doesn't

66% said “vendors provide me too much material to sort through”. What’s more, this is the third consecutive year vendor content got such poor rankings. There’s no way we can turn every vendor into a high-quality publisher overnight.

Mind the Surge

Aberdeen

The signals could indicate any number of actions taken by individuals inside a prospect account, and could include: pages consumed in the category of interest across the Web, emails received/opened/possibly clicked through, webinars or events visited, syndicated content downloads, etc.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Slides should be available for download soon here. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. To learn more, download the CMO study here.

Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems

Customer Experience Matrix

The workbook lays out the types of integration, types of issues to consider, how to understand your needs, and how to assess vendor capabilities. If you’re planning to buy a marketing automation system, be sure to download it from the Raab Guide site (free with registration) and take a look. marketing automation crm integration vendor evaluation marketing system selectionCRM integration is a fundamental feature of marketing automation.

CRM 133

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.