Marketing Insider Group

MARCH 11, 2024

Navigation needs to be touch-friendly and download speeds fast. Keep pages uncluttered so it’s easy for visitors to spot what they’re looking for. Various factors make a website mobile friendly. For example, how it appears on a smaller screen and the size of type are critical.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

PathFactory

DECEMBER 7, 2018

You can track all the people who come to your website or download your content, and match them up against your ideal customer profile. Behavioral intent signals look at how people are downloading content and infer intent from that. But downloading a piece of content doesn’t necessarily mean that someone consumed it.

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Lead Ranking Marketing Qualified Leads 68

Heinz Marketing

MARCH 27, 2018

The full report may be downloaded here. Reserve your spot (and guarantee a copy of both the report and the on-demand video) here. The post Sales enablement confidence, revenue gap grows (report download + webinar) appeared first on Heinz Marketing. The study was conducted via online survey in early 2018.

Webinar Metrics 45

Webinar Metrics Advertising Benchmark B2B Sales Customer Surveys 45

ANNUITAS

AUGUST 8, 2023

And for those of you looking to get a better idea of the topics and concepts – you can download the digital version of the Chief Growth Officer’s Handbook today right here. If you’re in the greater Boston area, be sure to register today to save your spot for what is sure to be a standing room-only event.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

Zoominfo

DECEMBER 28, 2020

How to spot buying signals. They visit websites where they read blog posts, watch product videos, or download a guide. They visit your product page multiple times, and they download the whitepaper. For example, a prospect downloads your free trial. When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

OCTOBER 31, 2023

For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. TV, radio spots and things like that, it’ll help you determine where that promotion is driving traffic and what’s going on with that?” That applies to other media as well.

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Salesforce Marketing Cloud

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Download the free guide 1. I did what any millennial would do.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

ANNUITAS

OCTOBER 9, 2023

For those looking to get a better idea of the topics and concepts covered at the Summit, you can download the digital version (now in its second edition!) If you’re in the area, be sure to register today to save your spot for what is sure to be a standing room-only event. of the Chief Growth Officer’s Handbook.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

SmartBrief - Marketing

FEBRUARY 11, 2024

Why email calls-to-action matter Think of CTAs like the GPS for successful email marketing – they’re like direct invitations for subscribers to do something, like buying, downloading, signing up or checking out your website.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Marketing Insider Group

FEBRUARY 14, 2023

Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read. and urgency (offer ends at midnight).

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Webbiquity

JANUARY 21, 2020

You may think you know what a phishing email looks like, and it’s true that some are easy to spot. In some cases, phishing attacks are getting so polished that it’s almost impossible to spot them. This might mean that your employees have to think ahead and download the documents they need before they go to their meeting.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Stevens & Tate

OCTOBER 21, 2022

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Here are a few examples of actionable CTAs: Download Your [Content] Now. Download Your Free [Content] Here.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Rethinking your website real estate.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech Advisor

MARCH 6, 2020

billion downloads. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. Last year alone, TikTok, the short-form video app , announced that it has more than 1.5 It users watch everything from a hungry cat whining for its dinner to lip syncs that its users create and share on their phones.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Optinmonster

APRIL 6, 2023

Yes, those few words have a surprisingly strong impact, and they need to be spot-on. They are often positioned at a noticeable spot to convert the reader into a customer, subscriber, or engaged user. Are you looking for the best email call-to-action examples and practices to grow your email list ?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Litmus

AUGUST 19, 2021

Wrong URL in a podcast spot? Download the checklist ?. Spelling error in a blog post? No worries. You can easily update it. Broken link in a LinkedIn post? Click edit and revise. Problem solved. Costly mistake, but you can redirect quickly. Mistake in an email? That’s something you can’t fix. We’re human. We all make mistakes.

Privacy Policies 115

Privacy Policies Deliverability CAN-SPAM Privacy 115

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. Engagement metrics like downloads (whether gated or ungated ), reads and time-on-page (for html or dynamic formats) are good interim metrics. Yet buyers also use these materials to evaluate vendors.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Zoominfo

APRIL 23, 2021

This is a sweet spot for ZoomInfo. Triggering event: This event occurs when someone fills out a form on your website to download a gated piece of content or access a free trial of your solution. Triggering event: A small company secures a round of funding (check). 5: Form completion play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Sprout Social

MAY 10, 2022

The commercial spot showed raging pre-teens and a pregnant woman drinking from tallboys, with the classic Judas Priest song “Breaking the Law” in the background. The spot earned over 5.1 Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. liquiddeath. ?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Brightedge

MAY 16, 2021

Download the SEO initiatives playbook. Download the content funnel mapping checklist. Download the martech stack checklist. Download the site readiness checklist. Download a free site style guide checklist to help you communicate your message to more customers. Epic, breakout book. Highly recommended.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Launch Marketing

JUNE 16, 2021

But, to be successful at hosting webinars, there are a few best practices to follow to ensure that your content makes an impact, your audience will attend and return for more in the future or become a lead through downloaded assets. For strategies and tips to forming strong B2B messaging, download our Messaging that Matters eBook.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. We’re continually striving to prove our worth and to show how our marketing activities matter to bottom- and top-line metrics.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Unbounce

DECEMBER 16, 2021

They’re the perfect spot to share your company’s story and what it’s all about. Instead of asking for a purchase, try sharing a free resource to download. Top-of-funnel customers can get familiar with Shoelace and start thinking of them as an authority when they download the deck. Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Martech

JULY 1, 2022

SEO tools, easier to switch than MA or CRM, jumped to the third spot in 2022, with 23% saying they replaced these technologies compared to 16% in 2021. The reasons for the changes and much more data can be found in the full Survey, downloadable free and with no registration required here. SEO and email are runners up.

Enterprise Management 87

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 87

Heinz Marketing

MAY 17, 2020

Saves allow a spot for you to save all of your combined favorite recommendations on one platform and reference it at any time. If you find yourself bored in quarantine, wanting to explore more of your interests, or want a platform to meet new people, Likewise is an app you should take the time to download.

Startups 125

Startups Opinions Search Marketing Conversion 125

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing. They create a beautiful TV spot. Think Tactically About TV Spots. Maintaining Integrity During Integration. LinkedIn’s “What are you in it for?”

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. Click here to download! This is particularly difficult for brands seeking to adapt to a digital-first world. “A Looking to take control of your data?

Top of Funnel 124

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 124

NetLine

JUNE 5, 2023

Of course, for B2B, hearing that an entire company might be interested in your product is kind of like hearing that something that looked like a flying saucer was spotted above Texas three nights ago. “OK…great, The Proof is Out There” contains their answers and our breakdown in full, and it’s available to download right now.

Intent Data 52

Intent Data Intent Top of Funnel B2B Sales 52

illumin

FEBRUARY 20, 2024

These devices can be via smartphones, tablet computers, or even within downloaded apps such as mobile games. Click-to-download ads: When a consumer clicks on these ads, they are routed to their device’s App Store, to download the advertised app. What is mobile advertising?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Valasys

FEBRUARY 23, 2024

So, whеthеr you’rе watching Nеtflix, joining a Zoom call , or downloading songs, your intеrnеt speed is doing the job of transferring all that data in thе background. For gamers seeking low delays and fast downloads, a minimum of 50 Mbps is suggested, with even higher speeds (300 Mbps or more) for a top-notch gaming adventure.

Cable 40

Cable Bandwidth Video Marketing Advertising Channels 40

Stevens & Tate

OCTOBER 22, 2020

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Download now. Download here. Immediate download. Reserve your spot now. Click here. I urge you to….

Click Rate 68

Click Rate Template Conversion Rate Act-On 68

6sense

DECEMBER 8, 2021

It’ll take more than firmographic data to successfully spot the accounts in your IICP. The buyer spots an interesting white paper, . In order to download it, they’ll need to complete a form-fill. However, this time the buyer opts in to download the asset. Now to Determine Your IICP.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Launch Marketing

FEBRUARY 12, 2020

Download our free B2B Marketing for Executives: Big Rocks First eBook to learn foundational best practices to form your marketing strategy, evaluate your messaging and more! There’s also limited shelf space and vending spots, well-established brand recognition of popular, current brands, and many other factors that affect new competition.

Marketing & Strategy 146

Marketing & Strategy Barriers Demand Marketing Strategy 146

Digilant

FEBRUARY 10, 2022

And while increased viewership is excellent, it also means the price tag for the already historically expensive ad spots is climbing even higher. . Those that opted for a 30-second ad spot in this year’s game shelled out a record-setting $6.5 Download our Guide for Advertisers: Trends & Tactics for Reaching Super Bowl Viewers. .

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Navigate the Channel

FEBRUARY 28, 2023

She’ll help us—and our clients—find the sweet spot between budget and results.” DOWNLOAD PRESS RELEASE The post KC Rudolph and Caroline Taylor Bring Their Talents to ER Marketing as New Creative Director and Digital Marketing Specialist appeared first on ER Marketing.

Creativity 65

Creativity Advertising Agencies Paid Search Agency Work Management 65

Hubspot

OCTOBER 7, 2019

Here are the key takeaways: Pre- and post-roll ad spots are generally cheaper than mid-roll and tend to take less time. CPM is the cost you'll pay per 1,000 impressions or downloads. Midroll can connect advertisers with 300+ shows downloaded more than 150 million times a month. 90-second advertising spots were not far behind.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73