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20 questions to ask marketing automation vendors during a demo

Martech

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Click here to download! Use the following list to help you. Learn more here.

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Does your organization really need a marketing automation platform?

Martech

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Click here to download! Many vendors offer app marketplaces, which provide faster access to the participating systems.

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A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

Sales intelligence provides marketers with company insights (revenue growth, spending budgets, technographics); contact data (verified emails, direct dials, purchase responsibilities, org structure), and buying triggers (planned investments, online research behavior, leadership moves). Simple, practical market analysis.

ROI 269
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Why data-driven decision-making is the foundation of successful CX

Martech

Click here to download! And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

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Watch for inflated email open rates now that iOS 15 is out

Martech

Click here to download! It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. Significant and sweeping?

Open Rate 111
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Does your organization need an identity resolution platform?

Martech

Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Click here to download! It is critical, therefore, to secure C-suite support for identity resolution initiatives across the organization.

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Customer Acquisition, Omnichannel Marketing and Data Quality

Porch Group Media

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. 3 rd party data is data sourced through vendors such as demographics, contact details, lifestyle info and in-market purchase indicators.