Contently

OCTOBER 14, 2020

To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. Download with Heather & Janelle: Action through the ears. I got into podcasting during its first wave in 2005.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. If a certain page had a large number of downloads or views, it would most likely make a captivating webinar. Develop content marketing like videos, blogs, or podcasts to create a buzz.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Unbounce

DECEMBER 16, 2021

Instead of asking for a purchase, try sharing a free resource to download. Top-of-funnel customers can get familiar with Shoelace and start thinking of them as an authority when they download the deck. Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

The Point

AUGUST 25, 2015

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. I’m following up to learn: 1.

Autoresponders 100

Autoresponders Marketing Qualified Leads Leads Lead 100

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. They might fill out a form to register for a webinar or download an ebook. Thank you, Marketing ). an email or call).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Trade Press Services

MARCH 18, 2024

With as many as one million books published each year, it’s essential to get noticed by readers, librarians, journalists, podcast hosts, professional groups, and other stakeholder audiences. Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. Download your copy today.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Hinge Marketing

FEBRUARY 27, 2020

Printed reports to hand out — You download a digital research report, and then chances are it gets lost on your desktop or your downloads folder. PDF Downloads. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. They might fill out a form to register for a webinar or download an ebook. Thank you, Marketing ). an email or call).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Outgrow

APRIL 4, 2023

We recently interviewed Dame Til Wykes for our monthly podcast – ‘ Marketer of the Month ’! Welcome to another episode of Outgrow’s podcast. No problem, just watch the Podcast! So first of all, we used some sort of paper and pencil tasks still with a therapist. Welcome to the Marketer Of The Month blog!

Work Management 52

Work Management Marketing Management Ethics Planning 52

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. How have the last few months and this amazing movement for racial and social justice impacted the podcast?

Work Management 114

Work Management Marketing Management Branding Brand Identity 114

Hinge Marketing

JUNE 14, 2021

Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. For example, an executive summary of the research can be offered as a free download, either behind a registration form (to build your marketing list), or as open access content to maximize downloads.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

FEBRUARY 24, 2022

The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, Rock Paper Reality. Upon finishing this course, you will get a certificate of completion and a downloadable folder with helpful worksheets. ” Get the daily newsletter digital marketers rely on.

Planning 134

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 134

Content Standard

FEBRUARY 19, 2021

Customers have a similarly high standard for convenience in consuming content—that may mean only listening to a podcast if it matches the length of their morning routine, downloading a PDF they’re sure they can access on a mobile device, or hunting down a video that provides clear step-by-step instructions.

Top of Funnel 123

Top of Funnel Content Lead Ranking Advertising Funnels 123

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. Many businesses will use gated content, such as downloadable eBooks or free trials, as incentives for leads to provide their contact information. Stage Three: Close. Social Media Marketing. There are 4.62

Inbound Marketing 125

Inbound Marketing Planning Lead Scoring Lead Ranking 125

Marketing Insider Group

JULY 28, 2020

In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach. During Lori’s Stop the Sales Drop Podcast , she mentioned that virtual selling will not be temporary.

Top of Funnel 252

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 252

markempa

JULY 13, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! 32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Rev

SEPTEMBER 20, 2023

They know that if they fill out a form and they download something, they will get a call from the SDR and they’re getting a lot of emails sent to them. Successful marketing playbooks used to feature high-value downloadables like white papers and ebooks. Now, it’s beyond given. People know the process,” Manuel says.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Madison Logic

JULY 20, 2023

While some members will actively research and share contact information with marketing teams via download forms and webinar registrations, others stay anonymous or delegate research to others on their teams. Buyers download white papers, listen to podcasts, attend webinars, and are exposed to ads everywhere.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

markempa

AUGUST 11, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. What do we Podcast About?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Hinge Marketing

JANUARY 5, 2023

Download the Marketing Planning Guide for Professional Services. podcasts), read blog articles, and consume premium content in the forms of guides, ebooks, webinars, and/or videos. Download the Marketing Planning Guide for Professional Services. Download the Marketing Planning Guide for Professional Services.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SmartBug Media

JUNE 16, 2020

Pursue Guest Blogging, Guest Podcasting, or Advertising on Third-Party Sites: Especially if you’re truly starting from scratch with a new product category, it’s unlikely that your target audience will magically find your site. That same blog post could have a call to action that points to a gated content download. to your blog).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

WriteSpark

JANUARY 19, 2010

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

KoMarketing Associates

MAY 7, 2015

Free Download. Here is a rundown of potential conversion actions to consider: White Paper Downloads / Requests. Podcast Subscriptions. Case Study Downloads (Example – a click on a PDF document). Product Brochure Downloads. Image Downloads / Clicks. Request a Quote. Request a Demo. Free Trial.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

Content Marketing Institute

DECEMBER 5, 2018

As a method of research for content marketing, “investigative journalism” is a phrase that deserves quotation marks since you likely aren’t going to be speaking to the next Edward Snowden or releasing the next Panama Papers. Publish as a video or podcast. White papers and lead magnets. Transcribe and publish as a blog post.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

chiefmartech

JANUARY 31, 2018

So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in marketing with their visual explanation skills. Well, that is what we are hoping this paper facilitates.

Digital Asset Management 82

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 82

Hubspot

SEPTEMBER 24, 2019

“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting.

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Hinge Marketing

OCTOBER 22, 2020

Download Research as Content: A Guide for B2B Marketers. First is the study itself, which becomes a lead magnet, produced as a report or white paper. The report also provides anchor material for podcasts, webinars, live events and other outreach activities. Download Research as Content: A Guide for B2B Marketers.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Prospect downloads a white paper on Technical Solutions: 15 points. Add 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. The king of quantitative market research. It is open to everyone. Blog Posts.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Click the play button to listen here: Download the audio file: [link].

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

APRIL 18, 2013

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Please Support Our Sponsors. Listen Now .

Personalization 134

Personalization Skype Brand Identity Branding 134

WriteSpark

JULY 30, 2009

Yes, a white paper may still be one of the answers to this question, but other answers will likely include social media posts, a video or podcast at a virtual conference, and multiple linked content pages for the company website.

Paper 120

Paper Vendors Conference Statistics 120