Hinge Marketing

MAY 12, 2016

White papers : One of the most common online lead generating techniques, white papers can establish credibility and generate highly qualified leads. You can offer the white paper on your website (either available free or behind a registration screen ) or distribute it through a third-party service.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. We gave publishers the content.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. As the executives don’t often register for webinars, download whitepapers, respond to unsolicited emails or follow the company or salespeople on diverse social channels, direct emailing works the best for them. Employing Social Listening.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The research offers perspective.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The Where appropriate, include a call to action or an “offer” to encourage interested readers to take an incremental next step.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Hubspot

DECEMBER 6, 2010

Because we've taken the extra time to create and use tracking URLs, we're able to tracking the exact number of visits, leads and even customers that each campaign has generated. Once you create a landing page around an offer (download our free white paper, etc), You'll want to create a tracking URL.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

LeadSquared

NOVEMBER 15, 2016

It wasn’t very long ago that salespeople used pen and paper to note down the sales enquiries, scribbling down the details of prospective buyers. After a while, computers took over and digital notepads replaced paper, which were finally replaced by web forms. Use action words like – Download it now, Free trial, Free Ebook.

Lead Generation 52

Lead Generation Design Generation Leads 52

Hinge Marketing

NOVEMBER 22, 2013

If you missed it, you can download the recording and slides. To drive target audiences to look for your firm online, produce valuable content, speak at industry events, and demonstrate expertise through other educational forums. Which is more valuable: white papers, published articles, or blog posts?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Hinge Marketing

OCTOBER 4, 2013

As it turns out, producing content doesn’t necessarily result in new leads and business. There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Why isn’t your stellar content attracting new leads? What’s missing?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Webbiquity

JULY 24, 2012

If a landing page is attracting clicks from relevant keywords but few of those are converting into sales or leads, the problem could be that either the call to action itself isn’t appealing (for example, a white paper download may be more appealing to prospects than a free trial), or that the landing page design isn’t effective (e.g.,

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Hinge Marketing

JULY 20, 2017

Download our free book Inside the Buyer’s Brain to learn more about what sets growth leaders apart from runners-up. Additional Resources: Learn how to make your firm better known in the marketplace and leverage your expertise to build a powerful reputation. Check out our free Visible Firm® Guide today!

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132