PathFactory

DECEMBER 17, 2018

As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? version of digital body language.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Vidyard

MAY 17, 2016

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Adding a form at the end of a video to download an ebook. × Download the Guide. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t?

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

PathFactory

SEPTEMBER 27, 2018

Once they’ve downloaded that high-value piece of content you’re promoting on your homepage, what could they consume next to reinforce that message or nudge them further down the buying process? As a result, a whopping 20% of visitors presented with forms filled them out and Nimble was increased their MQL-to-SQO conversion rate by 30%.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40