KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Download Content Marketing Institute’s report in full. Want to learn more?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. Click and download FREE eBook from Marketo and ClickDocuments.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. In the old days, we had a phone. And a fax machine. Rate cards were actual cards. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Today there are millions (maybe billions?) of PDFs living on the Internet. Can you imagine the headache?

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. Our paid search for lead generation ebook is available for download and explains in great detail how to run successful campaigns.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 5, 2011

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). For instance, when visitors referred from the curated site download white papers at the company site, they become a lead, which marketers can track through the sales funnel.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. Most are free, or at least have a free version, and are easy to evaluate based on their ratings and number of downloads. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. One-click download shared by all the partners. We built a microsite, an area on our website devoted to influencer marketing.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Zoominfo

SEPTEMBER 23, 2018

Here are a few key podcast metrics to consider as you get started: Unique downloads : Unique downloads per episode is the most important podcast metric to track—as it tells you the size of your listening audience. Source of streams and downloads : How are people finding and listening to your podcast? Repurpose and redistribute.

B2B 176

B2B RSS Microsite Skype 176

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The Point

AUGUST 24, 2010

In this email, however, nothing escapes the creative treatment, not the “from” field (Juan Eloqua), the name of the offer (Grande Guide), even the download button. Would the photoshopped cover of a white paper have anywhere near the same effect here? Would the photoshopped cover of a white paper have anywhere near the same effect here?

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. For example, a marketer may be pushing a free download or trial, a special offer, or another type of campaign.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Individuals who share the quiz on Facebook or Twitter can download a free chapter of No Ordinary Disruption. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hinge Marketing

MAY 5, 2016

Dedicated website or microsite. Position papers/ white papers. Find out more on becoming a sought-after expert in your industry by downloading a free copy of The Visible Expert℠ book. Here are a few important ones to have at the ready: Bios in various lengths. Professional photography. Blog posts. Media kits.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The case studies help a bit, but I have to download them as PDFs. The white paper offered earlier should be included here on a side bar, where there can be opportunity for lead capture in order to receive the quality content. Does your website tell a compelling story?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Vidyard

DECEMBER 9, 2014

This video helps put a peer perspective on the topic, and connect to our prospects in a relatable way that just can’t be done with a white paper or web page.” ” After publishing these campaign videos through Vidyard, Cetera is able to track how long people are staying engaged with the videos.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Adobe Experience Cloud Blog

OCTOBER 30, 2012

They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races. Yet, that is what many marketers do with their marketing automation and lead management vehicles.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Email lists – of both customers and non-customers.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. We act as the host, happy to sponsor the image hosting to the SMNR. I have an analogy for you.

Social Media 80

Social Media Media Blogger Banners 80

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

WebMarketCentral

JUNE 11, 2009

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. is far less likely to click on a paid ad than some searching for "Canon PowerShot SD1100." SEO isn't free.

PPC 20

PPC Paid Search Agency SEO SEM 20

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Hubspot

OCTOBER 2, 2013

In most cases, you can get away with a conversational, informal tone in your writing -- especially if the writing is going on a blog, not in an academic paper. Bonus: We have 235 stock photos available to download for free here and here that you can adapt however you''d like!). 9) Add a GIF. How fun is the GIF pictured below?

Content 28

Content Microsite Creativity CAN-SPAM 28

Madison Logic

MARCH 25, 2022

Are prospects at your chosen account viewing your ads, responding to your email campaigns, and downloading your content? A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Hinge Marketing

DECEMBER 6, 2017

Download Navigating Change: A Primer on How AEC Firms are Winning New Business. Look for firms to invest more in recruiting materials, career microsites and branding. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. Trend 1: A heavy focus on recruiting.

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55