NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. But by doing this, your leads will turn out more qualified, and you’ll have a better understanding of what someone needs. Speaking to your different personas is the exact thing that will make your leads more qualified.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

KoMarketing Associates

OCTOBER 17, 2017

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Rev

FEBRUARY 8, 2023

And every customer is a “converted” lead. But, not all leads will convert. That’s where marketing qualified leads, or MQLs, come into play. and “Why do MQLs matter?” This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. These papers offer proven performance that you''ll want to sustain. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

Oktopost

AUGUST 13, 2021

There’s nothing simple about marketing in today’s digital landscape. Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. Download Your Free Gantt Chart Template for Marketing Teams. Email Address.

Template 80

Template Work Management Planning Marketing Management 80

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. It's a do-it-yourself guide to picking social media marketing methods. You can download the actual paper here. You’ll notice these map nicely to the usual customer lifecycle stages.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound Marketing. While inbound marketing is no longer exactly new, it remains unique compared with traditional marketing methods. Lead Generation. Demand Generation.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? They solve a real problem.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Contently

MAY 19, 2016

Marketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages. In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Link to your white paper on your home page. That was a lot of work.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Everything Technology Marketing

JUNE 27, 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. To download a free copy, click here. How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Interactions

AUGUST 15, 2021

Which, as a marketer, I found disappointing—and yes, a bit maddening—until I stopped to think about it. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? And arguably for a marketing qualified account (MQA). Here’s why.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Oktopost

OCTOBER 1, 2021

It can give you an “in” by doing some persuasive legwork before you even begin targeting a lead with marketing and sales outreach. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Draw somebody a Nike swoosh on a scrap of paper and ask them what it calls to mind. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

The Point

JUNE 28, 2011

It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible. It says: “Download me.”.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Collect Emails for Marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Meerkat Marketing

MAY 20, 2020

Our President Kyle Turk was recently featured in UpCity’s “ 33 Expert B2B Content Marketing Tips for Lead Generation ” article. Turk was quoted commenting on the type of Content Marketing that he has found to be most effective for generating B2B leads. Check out the full article here.

Lead Generation 52

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Generate new leads. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Meerkat Marketing

MAY 20, 2020

Our President Kyle Turk was recently featured in UpCity’s “ 33 Expert B2B Content Marketing Tips for Lead Generation ” article. Turk was quoted commenting on the type of Content Marketing that he has found to be most effective for generating B2B leads. ” Check out the full article here.

Lead Generation 52

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

NuSpark Consulting

NOVEMBER 4, 2011

As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. They no longer tolerate traditional interruption marketing methods. Enter the white paper. White papers have become a powerful marketing tool because of two important qualities.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Porch Group Media

APRIL 22, 2021

As with all marketing channels, social media is continually evolving. Among marketers, Instagram takes second place to Facebook with 83% of them using the platform. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

thePoint

MAY 21, 2020

The goal of any B2B lead generation program is to ultimately generate as many actionable leads as possible for the sales team. Below is a quick outline of the commitments required from both marketing and sales in this process. Marketing & Sales commit to a definition of a lead (decide together).

Sales Qualified Leads 52

Sales Qualified Leads Lead Generation B2B Sales Marketing Qualified Leads 52

Biznology

JANUARY 11, 2018

If third time’s the charm, why not a fourth piece related to email marketing?! As in, how can you get more out of your email marketing and your website? You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. Lead scoring. Lead scoring.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

Valasys

APRIL 29, 2021

Gone are the days when advancing your business means taking out a paper notice or dispatching a flyer campaign or visiting house to house. Organizations should keep up and constantly adjust to build up their advanced techniques ofdigital marketing. Web-based media and Search Engine Marketing(SEM) are inseparable from Lead Generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251