The Point

MARCH 16, 2010

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. job openings. job search. employment.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

QuanticMind

OCTOBER 9, 2018

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

SEM 40

SEM Advertising Agencies Paid Search Agency Ad Agencies 40

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

QuanticMind

JUNE 25, 2019

This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll want to keep in mind when assessing and solving PPC performance troubles. Addressing PPC issues isn’t fun, but this infographic can help you look into a few elements.

PPC 40

PPC SEM Landing Pages Optimization 40

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

QuanticMind

MAY 28, 2019

Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a large program. One, it allows similar keywords to share goals and data, and be pointed in the same general direction. Thanks Google!

PPC 40

PPC Optimization ROAS SEM 40

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Whether you’re just getting started or already have fully-developed paid search campaigns in place, consider the following best practices to include in your strategy: Planning and developing your PPC campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

QuanticMind

MARCH 26, 2019

Quality customer support for PPC optimization platforms is becoming increasingly important. Large amounts of money are relying on the flawless execution of PPC marketing, but we all know technology isn’t always perfect on its own. The keywords matter, the data matters, the integrations matter, and the budget matters.

Paid Search Agency 40

Paid Search Agency PPC Enterprise Management Work Management 40

The Point

FEBRUARY 24, 2015

Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? which precise keywords are generating those actions at the lowest cost. That’s because the keywords that generate the most clicks are very often simply more generic terms that attract a wider spectrum of prospects.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

QuanticMind

APRIL 24, 2018

Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. A simple portfolio strategy can cause search marketers to overspend on cheaper keywords or overspend on expensive keywords. Download this eBook to start improving CTR and other KPIs today.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. Your PPC campaign will be designed around a keyword strategy, just like your SEO. That doesn't mean PPC doesn't have its role to play in getting your school found.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

QuanticMind

MAY 30, 2019

This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across a group to make decisions that benefit the whole portfolio, rather than any individual keyword within. To download this infographic, click here.

SEM 40

SEM PPC Keywords Optimization 40

EMagine B2B Blog

JULY 20, 2015

Curious what keywords they buy and what their landing pages look like? SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. They all use bid simulators and keyword data to generate estimated monthly spend, keyword lists, and tons of other juicy details about your competitors’ paid search efforts.

PPC 40

PPC Paid Search Agency CPC Cost Per Click 40

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? SEM/PPC UnitedHealthcare knows how competitive (and confusing) Medicare can be. You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

seo.co

SEPTEMBER 29, 2022

From being able to resell SEO and SEM to PPC, digital marketing services are changing every day. As a true analytics tool, the best white label SEO tool can help you monitor keyword rankings, help you perform keyword research and provide the right. Keyword rank tracker. Keyword suggestion tool. Dashboards.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

The Point

OCTOBER 14, 2009

Unless you have the time and resources to create different landing pages and offers tailored to specific buying stages (and the keywords that are a clue to those stages), your offer has to cover all bases. A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

seo.co

MAY 10, 2021

From SEO and SEM to PPC, digital marketing services are changing every day. Keyword rank tracker. Keyword suggestion tool. Keyword grouper. Keyword research report. PPC keywords research. Local keyword data (assorted based on city, state, or zip code). No download or agreements required.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Paid Search Agency 99

QuanticMind

AUGUST 30, 2018

If you’re interested in learning more, you can download your own personal user data profile to see just how extensive this profile can be.). This information alone is enough to help you build a significant customer profile by bringing together interest, locations, and specific keywords.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

Directive Agency

NOVEMBER 8, 2018

It typically takes patience to gain a high position in search engine results because it is based on how well keywords and content of a site match up with the phrase a user typed into the search engine. Search Engine Marketing (SEM/ Pay Per Click) produces advertisements that are strategized to outbid and outrank competitors in search results.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

Hubspot

APRIL 5, 2018

Projects save automatically and can also be accessed across devices with a quick download of a mobile app. If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords , Google's pay-per-click (PPC) product. Google AdWords Keyword Planner. Google AdWords.

Google 78

Google Adsense Tools Doubleclick 78

Outgrow

MAY 5, 2020

Other areas include email marketing, ORM, website development, SEO, and PPC. Designing a PPC campaign, it worked on testing the landing page to help the brand achieve its software downloads goal. Also, they strategized NHL.TV’s targeted branded keywords. Success Stories: MuteSix helped NHL.tv Epic Marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? Step 1: Understand PPC Campaign Structure. Alright, got your template handy?

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

MAY 13, 2016

Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Neatly Organize Your Keywords and Ad Groups. Use the Proper Landing Pages.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Directive Agency

NOVEMBER 2, 2016

There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. For example, if you are a more retail oriented business, you may want to target your direct advertisements and use PPC tactics to get a rapid increase in traffic that you can then convert into sales. Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Screen out negative keywords (continuously screen them out!) for B2C retailers and $1.93

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

EMagine B2B Blog

JANUARY 6, 2019

make an appointment, buy a product, download information, etc.). By viewing different groups and creating keyword lists for each group, you exponentially expand your keyword universe and opportunities to rank in search. We like to use KW Finder , a keyword research tool, to analyze keyword phrases and brainstorm new ones.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

QuanticMind

NOVEMBER 13, 2018

Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. Here are just a few of the many ways advertisers can harness intent data to boost performance: Better keyword targeting.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Albacross

OCTOBER 16, 2018

For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. There are a gazillion and one free SEO checklists that consumers can download – yours isn’t the only one. Download now. Example: “Download this cheatsheet and start crushing your competition”.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

Single Grain

MAY 9, 2023

In this definitive guide to enterprise PPC, I’ll outline the strategies, solutions and approaches you’ll need to ensure that your paid media campaigns are fully optimized for lead generation and conversions. This is especially true considering that each of the following factors of PPC advertising will need a different approach.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

The Point

JANUARY 31, 2011

Spear introduced new keywords (for example, “EHR”) that serve as leading indicators for when practices would typically begin to consider a clearinghouse solution. Improve tracking to better measure PPC effectiveness. In 12 months, lead volume increased 118 percent compared to the year previous. Improved landing page effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

seo.co

OCTOBER 7, 2021

Online keyword competition is fierce. It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Brainstorm your “seed” keywords. You’ll start your keyword research by selecting what I call “seed” keywords. For example, since SEO.co

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Single Grain

APRIL 27, 2023

To ensure the PPC program effectiveness and achieve a positive return on investment, e-commerce stores must conduct regular PPC audits. In this article, I will provide a PPC audit checklist for running an effective PPC campaign. Work With Us What I s a PPC Audit?

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

Albacross

OCTOBER 16, 2018

For example, if you’re an eCommerce store , you might run PPC ads and direct traffic to specific product pages. There are a gazillion and one free SEO checklists that consumers can download – yours isn’t the only one. Download now. Example: “Download this cheatsheet and start crushing your competition”.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

QuanticMind

SEPTEMBER 5, 2018

Keyword research is the foundation of pay-per-click advertising. It’s impossible to run a PPC campaign if you have no terms to target. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. Do Keyword Research from Your Own Site’s Traffic.

Paid Content 40

Paid Content Keywords Research Sales Management 40