Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Quote of the day: “Focus grouping a concept with a TikTok personality in it and for how much TikTok consumes one part of the population, there are still so many others who have no clue.” Chris Wood, Editor.

Work Management 98

Work Management Marketing Management B2B Paper 98

Convince & Convert

JULY 24, 2019

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. It’s a highly targeted, nearly free focus group. Download the free social media channel strategy template here. Here’s how it looks in chart form. Channel Goals.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Hinge Marketing

NOVEMBER 18, 2020

Download the Professional Services Guide to Research – Second Edition. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Download the Professional Services Guide to Research – Second Edition.

Research 160

Research Process Training Customer Surveys 160

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. In this case, you could measure the conversion rate by tracking the percentage of MQLs who progress to download the case study after engaging with the emails.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Content downloads. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. In this case, you could measure the conversion rate by tracking the percentage of MQLs who progress to download the case study after engaging with the emails.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Salesforce Marketing Cloud

NOVEMBER 17, 2022

You have an always-on focus group. Download the report. This Trail is a great learning module that shows you the benefits of building automation into your strategy. Hit the Trail. 400 points. Marketing Automation Strategies. The new State of Marketing report is here.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Convince & Convert

MARCH 8, 2017

Social Media Channel Strategy Example (and Downloadable Template). Download this Social Media Channel Strategy Template. It’s a highly targeted, nearly free focus group. Here’s how it looks in chart form. What is the overall desired outcome of being present on this platform?

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Download this guide to explore 40 unique ways to use social listening.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Biznology

OCTOBER 25, 2021

R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback. If you are interested in downloading the full report, you can find it here. Again, tracking these events over time can help you identify trends and key players, especially if you also monitor the dark web. Is your company ready?

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. Download this guide to learn about 40 unique listening examples and real-life use cases that will help inspire your own marketing strategies year-round. Social listening is critical to gaining that understanding.

Marketing & Strategy 125

Marketing & Strategy Buzz Trigger Marketing Validation 125

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. If you’d like more help on this topic, feel free to check out my empathy map checklist where I’ll walk you through it more thoroughly ( download it here ). That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Seismic

MARCH 22, 2021

The study, which is based on a set of online focus groups, as well as a web-based survey of 1,090 executives with sales enablement decision-making responsibilities, details the organizational environments, practices, and sales enablement technologies that are most correlated with successful business outcomes.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

Pam Didner

AUGUST 16, 2020

A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content. If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sprout Social

FEBRUARY 8, 2021

BK app download and registration required. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track. you guys asked, and we heard… pretty clearly. Not valid in AK & HI. qual’g plan req’d.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. Download our latest research to take a closer look at the state of social media after a year of transformation.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Salesforce Marketing Cloud

JANUARY 9, 2023

What you can do today: Invest in focus groups to start collecting in-depth feedback about your policy and its impact on local communities. In implementing your policy, are you creating ways for historic patterns of harm to happen again — or relying on harmful assumptions that your policy may spread?

Product 98

Product Ethics Communities Intent 98

Hubspot

APRIL 7, 2023

You can gather information through surveys, focus groups, and interviews. Designers can also create brand kits for people to download. Mobile Apps There were 255 billion global mobile app downloads in 2022. Podcasts There are endless topics and formats you can explore with podcasts. According to Statista, there are 464.7

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. To learn more about the future of social media investment and how to create a social business strategy that makes an impact, download this checklist today.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Binary Demand

JULY 21, 2023

Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. For instance, you might be able to upload bounced emails from your sales campaigns, and they will clean those emails and provide credits for downloading more data sources.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Contently

JANUARY 4, 2017

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I In our focus groups, respondents welcomed native ads that were tailored to their interests.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Salesforce Marketing Cloud

APRIL 28, 2022

Download the template. You can do this in the form of focus groups, surveys, and message testing. Read on to learn about how Salesforce uses messaging and positioning to bring products to market — plus four tips to hone your own. Launch your messaging and positioning strategy now. Great positioning begins with listening.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Velocity Partners

JUNE 6, 2023

Ask one how a project is going and they’ll describe success in certain terms: traffic, sign-ups, downloads and conversions (or go even deeper into session length, click through rate and CRO). We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God).

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

The Effective Marketer

FEBRUARY 10, 2011

Slides should be available for download soon here. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

MARCH 10, 2021

Next, you might reach out to your research marketing team to identify common pain points or questions they've seen in surveys or focus groups regarding "content marketing". Best of all, the guide provides a downloadable 90 day plan PDF, so readers can immediately download and use Atlassian's plan with their own team.

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback.

Lead Ranking 129

Lead Ranking Lead Scoring Effectiveness Brand Identity 129

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. If you’d like more help on this topic, feel free to check out my empathy map checklist where I’ll walk you through it more thoroughly ( download it here ). That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

seo.co

MARCH 28, 2021

The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? Downloading a product demo may be considered a three. Research and data. Email open rates.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Navigate the Channel

APRIL 7, 2023

If your QR code’s CTA is “Download PDF” or “scan to enroll in our webinar,” then lead users to a sign-up sheet or a PDF document. A/B testing can help, or a focus group can also provide feedback. Nothing extra. When you’re planning to use a QR code, ask yourself, “What’s the Quality Reason” to use a code now?”

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Want more information first?

Tools 93

Tools Work Management Marketing Management Business 93

Hinge Marketing

JUNE 19, 2017

Download the “Professional Services Guide to Research” Often, major decisions about a firm’s messaging and business direction are based on guesswork or assumptions. Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Online surveys.

Research 75

Research Work Management Marketing Management Brand Identity 75

Biznology

DECEMBER 6, 2016

Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Brandpoint

APRIL 8, 2019

The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” Utilize clients as a focus group by sending out “sneak peeks” of new content and asking for feedback.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Launch Marketing

JANUARY 8, 2020

To supplement or validate your personas, meet with different customer-facing groups in your organization, such as Sales and Support, for firsthand insight on the messages that resonate and intrigue buyers the most. Download our Messaging That Matters eBook for applicable tips and strategies to get your messaging foundation right.

Buyer Personas 74

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 74

Hubspot

DECEMBER 10, 2019

Traditional research methods such as satisfaction surveys, focus groups, and interviews continue to play an important role in assessing satisfaction and capturing the voice of the customer. Tools provide insight on customer needs by tracking their website usage, downloads, analytics, etc. Know the voice of the customer.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

EveryoneSocial

FEBRUARY 10, 2020

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. Download your case study. . Download your guide here. . The last thing you want your marketing communications to do is be outdated or not connecting with the right audiences anymore. . So what can your organization do?

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69