Contently

JUNE 28, 2017

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. First, vertical competition is very real, and should be taken seriously. Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company.

Privacy 108

Privacy Paid Search Agency Google Ads 108

Contently

OCTOBER 6, 2016

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. FAQ, Q&A, and How To Verticals Debut. Although this update seemed to mainly affect websites in the health and wellness vertical, a large-impact was seen across all verticals.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Hubspot

APRIL 2, 2021

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Every time you think Amazon has capped, it comes out with another vertical. As such, if the ad isn't delivering on expectations, adjustments can and should be made during the length of the campaign. Amazon DSP.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. FAQ, Q&A, and How To Verticals Debut. Although this update seemed to mainly affect websites in the health and wellness vertical, a large-impact was seen across all verticals.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

readwrite

SEPTEMBER 7, 2011

Data compiled by ad network DoubleClick, a subsidiary of Google, showed that Facebook exceeded the a trillion page views in June. Like Google before it, Facebook now has the opportunity to spread its tendrils into other marketing verticals that will cause revenue to skyrocket. That is an astounding number.

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40