Contently

OCTOBER 6, 2016

Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. But The Washington Post is taking a different approach.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Hubspot

APRIL 29, 2013

Source: DoubleClick ) Tweet This. First off, because ads appear next to the content you''re already consuming and don''t normally interrupt the content too much, they are much less annoying than other outbound marketing tactics like cold calls or spammy email. (Source: comScore ) Tweet This. Source: Solve Media ) Tweet This.

Stats 28

Stats Display Banner Ads Advertisements 28

NuSpark Consulting

MARCH 9, 2013

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. You may wish to track ad networks, specific websites, videos, pre-roll, etc.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

KoMarketing Associates

DECEMBER 20, 2018

These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional growth. Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. From Casie Gillette : Algorithm Analysis In The Age of Embeddings.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Unfortunately, as more brands and media companies invested in various types of content marketing, the greater the competition got, the more confused the marketplace became, and the less effective the tactic overall. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. As this trend is gradually becoming a new marketing reality, marketing teams should review their customer interaction tactics now.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Unfortunately, as more brands and media companies invested in various types of content marketing, the greater the competition got, the more confused the marketplace became, and the less effective the tactic overall. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Hubspot

SEPTEMBER 12, 2016

Ad frequency capping is still a common display ad tactic advertisers use today. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. Ultimately, you’re able to get a comprehensive understanding of how your marketing tactics across the web impact shopping decisions on Amazon. Attribution 360 was originally an enterprise-level offering, but now a simplified version is available for everyone.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. As measurement drives investment, audience planning, and decisions related to channels and tactics, addressing this issue becomes paramount.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Hubspot

FEBRUARY 27, 2020

This means, don't use clickbait tactics. One of the best ways to measure is to invest in an impression tracker like DoubleClick Campaign Manager and integrate it with your business intelligence software. Because it's expensive. The problem is, while important, they can be challenging to track.

Youtube 92

Youtube Cost per Acquisition Advertisements Advertising 92

Webbiquity

SEPTEMBER 8, 2010

DoubleClick got 1.7% What B2B Marketing Tactics Are Up, Down, Flat? Holger Schulze shares results from a study showing how b2b use of various marketing tactics have changed over the past three years. DoubleClick got 1.7% What B2B Marketing Tactics Are Up, Down, Flat? How are employees using the Internet at work?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100