Content Standard

AUGUST 27, 2015

Brand storytelling requires change, and you may be the one responsible for selling it throughout your company. It might not seem like the Director of Marketing Automation is critical to brand storytelling, but she is. ” The why of brand storytelling is clear. Let me warn you—it won’t be easy. So start small.

Storytelling 40

Storytelling Ad Building Doubleclick Brand Identity 40

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Much of it is poor storytelling toward prospect pain points. Digital Audience Research. Here’s the link to the digital media research tools. Funnel Entrance: Targeting audiences who are exploring solutions.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 However, companies don’t establish trust through continuous display advertising; they establish it through continuous storytelling. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 65

Enterprise Management Banner Ads Television marketing Banners 65

Content Standard

SEPTEMBER 16, 2015

.” Thanks to big budgets, sponsored content producers can afford to build interactive web pages studded with original video and data visualizations that pull readers through the larger story—advances in storytelling that are only possible with marketing budgets. The second piece from Netflix is just as immersive and even weightier.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 However, companies don’t establish trust through continuous display advertising; they establish it through continuous storytelling. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 43

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 43