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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Since then, however, Bezos’s plan for the Post has become clearer: Rebuild the august newspaper for the digital age, experiment like a startup, and create as many revenue sources as possible. Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business?

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Adjustables Debuts Video Ad Service at ad:tech Chicago

readwrite

Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. startup based in the Netherlands (with a new office in SF). The growing ranks of online marketers gathered this week. at ad:tech Chicago. marketing firms, large online agencies, and whole raft of smaller.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Various startups have experimented in the space of digital advertising for example, with the potential to derail existing networks such as Google’s Display Ad Network. Blockchain startups like Adchain and ConsenSys have teamed together to experiment with a Blockchain powered auditing services for ad delivery verification. Efficiency.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP). Adobe Media Optimizer DSP.