Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digital B2B Marketing

JULY 24, 2012

Today, as buyers spend more time educating themselves, many are hesitant to register and numerous marketing emails land in spam folders. When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. With this capability, will privacy be an issue.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

Zoominfo

MAY 21, 2020

And as long as you avoid spam words in your subject lines, cold emails can be an excellent growth strategy. Anyways, the reason for my note is DiscoverOrg helps companies like Google’s DoubleClick, Adobe, and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Inbox Insight

DECEMBER 18, 2018

Blacklist – a list of IP addresses that are suspected to be sources of spam, be fraudulent, or have inappropriate / untrustworthy content. DoubleClick – a Google marketing platform that combines advertising and analytics. Brand Safety – measures that ensure that a brand’s ads do not appear alongside inappropriate content.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

The Lead Agency

MARCH 15, 2018

The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. However, the amount of spam that people receive in their inboxes, has had a negative impact of the effectiveness of email marketing. AdEx are an example of an blockchain-based advertising exchange.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89