Valasys
MAY 8, 2023
Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Automated segmentation based on user data obtained through analytics, including cross-device segmentation for mobile users.
Digilant
OCTOBER 4, 2023
Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClickZ
JULY 17, 2020
30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. For almost a decade, AI advertising has been helping marketers deal with daily grinds, like segmentation, automation, and interpretation of the big data into the customer’s intent. Lack of experience.
Digilant
JANUARY 12, 2021
Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Demand Management Platforms (DMPs).
Digital B2B Marketing
JULY 24, 2012
If you profile companies instead of only contacts (and you should), segment your list of companies the same way you do in your nurturing and outbound email programs, delivering the most appropriate message or content to every company, even if they are not. With this capability, will privacy be an issue.
Martech Advisor
NOVEMBER 7, 2019
DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. Meanwhile, the total number of Internet users only grew, and by 2002 hit the bar of 16 Million worldwide.
Unbounce
JULY 11, 2018
DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Chavez opened his speed segment by reminding us that: “even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”. The rebrand becomes official July 24th, 2018.
Expert insights. Personalized for you.
52 
Let's personalize your content