Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Think about how much more Facebook knows about you than does Google.

Paid Content 98

Paid Content Doubleclick Facebook Google 98

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Search is in big trouble, under pressure from a variety of sources. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

readwrite

APRIL 4, 2007

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.

Doubleclick 40

Doubleclick Advertising Agencies Advertisements Advertising 40

QuanticMind

JUNE 2, 2016

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. After all, Marin has repeatedly shaken up its products, including social, display and search. Marin Software has been a staple of paid search for years, with more than $7.8

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Paid Search. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display. Trade Desk. I can even test mobile sites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. billion searches for information are made per day? But Google is more than just a search engine. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. You know, where 3.5 So much more.

Google 78

Google Adsense Tools Doubleclick 78

Digital B2B Marketing

JUNE 11, 2014

Branded search. If I’m looking for a computer, search for Dell, click the top organic result and buy a new laptop, is search the reason I bought a laptop from Dell? I was already looking for Dell, search was simply an easier way to navigate. How important is search as a navigational tool?

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Hubspot

JUNE 9, 2017

The official announcement makes no mention of search ranking implications, though given the search engine’s history within this realm, we wouldn’t be surprised if websites in violation perform as well in search results. Back to the search results. The Criteria for "Bad Ads". as well as those on desktop: Source: Google.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Unbounce

JULY 11, 2018

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Search ads are going responsive. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Get More Traffic with Dynamic Search Ads. If one is found, a corresponding ad will automatically be created and displayed among the paid search results.

PPC 40

PPC Ads Google Automation 40

SmartBug Media

NOVEMBER 30, 2020

This is extremely important to advertisers that utilize YouTube advertising alongside their search campaigns to see how users interact with both, and how they complement each other. A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads).

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. In the wake of data misuse and breaches, the world also searches for new ways to protect user privacy.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Paid Search. Here’s the link to some paid search management tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

RebelMouse

JULY 13, 2018

Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Users are often searching for solutions.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Golden Spiral

AUGUST 4, 2022

In what must be a new feeling for the search giant, Google finds itself caught in the middle. billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. Third-Party Cookies are Dead. Long Live Third-Party Cookies. Ever since Google’s $3.1

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

MAY 25, 2007

You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Sharpspring

SEPTEMBER 8, 2017

Behavior Report : The Behavior Report includes an overview of your users’ behavior flow, site content, landing pages, exit pages, site speed, site search, events, etc. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. A Quick Recap.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Google+ Search.

Adsense 80

Adsense RSS Adwords Doubleclick 80

EMagine B2B Blog

DECEMBER 3, 2018

We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. For example, you may have always ranked number five for your most desired search term and you may have had a good amount of visitors coming from that term to your website for years.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

NuSpark Consulting

MARCH 9, 2013

For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. This report tracks all those sources minus search engines and direct browser visits (audiences typing in URLs or clicking bookmarked sites). A matched search query is the actual term audiences used to find my pay-per-click ad.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Zoominfo

MAY 21, 2020

If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. Anyways, the reason for my note is DiscoverOrg helps companies like Google’s DoubleClick, Adobe, and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Online Marketing Institute

NOVEMBER 16, 2012

Search Engine Watch. SEO Paid Search Search Marketing. How will you Drive your Paid Search Results? Monday, November 19 at 1:00pm ET: Join ClickZ and paid search luminary Kevin Lee, who will outline the bid optimization process and benefits that will help search marketers achieve enhanced performance and better results.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. Baynote uses group behavior to improve site search and advertising. And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

Hubspot

JULY 10, 2019

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. Circle back and use search marketing data to improve your natural SEO by optimizing for the most valuable terms (combination of impressions and conversions).

CTR 20

CTR Adwords Practices Google 20

KoMarketing Associates

DECEMBER 20, 2018

There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots. Experimentation & Measurement for Search Engine Optimization. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

Demand Side Platform (DSP) – a system that allows buyers to automate the purchase of display, video, mobile and search ads. DoubleClick – a Google marketing platform that combines advertising and analytics. Digital Content Labels – Google classifications of content in alignment with brand safety.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Referral Rock

NOVEMBER 8, 2019

According to the search engine giant, your site’s performance is essential because it will help you: . Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . Make Your Navigation Intuitive.

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

Hubspot

JULY 10, 2018

It plays a major part in what shapes the search algorithm, as well as in the latest updates to Gmail (e.g., Take the concept of responsive search ads , for instance, where advertisers are asked to create a new ad with 15 possible headlines and four description lines. What You Missed at Google's Marketing Innovations Keynote.

Google 71

Google Doubleclick Adwords Paid Search Agency 71

LeadSquared

JANUARY 21, 2014

The leads that I get from display network are lower in quality as compared to Search Network. Unlike the visitors from the search network, these guys are not specifically searching for what you have to offer. How can I enroll for a DoubleClick for Advertisers (DFA) Account? View the Recording. Question 1. Is this usual?

Display 52

Display FAQ Traffic Paid Search Agency 52

Single Grain

MARCH 16, 2020

Apple Search Ads: How App Publishers Can Get to the Top of the App Store. In many ways, this happened thanks to Google’s initiative, as it was first to embrace and make the authorization obligatory on DoubleClick (a company acquired by Google in 2007 that developed and provided Internet ad serving services).

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. 1999 - 2002: Advertisers turn to paid search and pay-per-click.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28