KoMarketing Associates

DECEMBER 20, 2018

We are fortunate to work in an industry where there are so many talented individuals and organizations willing to share their learnings and experience. Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. From Kristen Vaughn.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Content Standard

MAY 22, 2016

With television, the cost to broadcast began to grow fast and furiously, requiring TV companies to work with brands who could offset some of those production costs. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 For publishers, this meant working with brands to re-think advertising altogether.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Content Standard

MAY 22, 2016

With television, the cost to broadcast began to grow fast and furiously, requiring TV companies to work with brands who could offset some of those production costs. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 For publishers, this meant working with brands to re-think advertising altogether.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Work on your optimization score. It’s only right to cache resources (e.g., Minify resources (HTML, CSS, JavaScript).

Google 99

Google Marketing Websites Doubleclick Paid Search Agency 99

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. For many brands, their web site is a key resource to sell to both returning customers and new customers. They quickly became adopted by the ad technology market.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Education and Resources: Does the DSP provide educational resources or support to help advertisers adapt to the changing landscape of digital advertising?

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Hubspot

SEPTEMBER 12, 2016

Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

B2B Marketing Savvy

JULY 9, 2009

Two plus decades ago when I was working in the automotive segment with an ingredient brand company, we discussed this multiple times. Answers will always vary but we’ll offer up here at least one example of considerations to work your way thru. other use of client scarce resources? Is “Do-It-Yourself” a viable option?

Buy 40

Buy Advertising Agencies Paid Search Agency Media 40

Buzz Marketing for Technology

JULY 24, 2008

They are intensely studying the changes that are happening, and investing real time and significant financial resources into the development of their online activities with video, blogs, and other content. 28 percent of respondents said that e-mail works most effectively for them, with 24 percent reporting that direct mail does the best job.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Webbiquity

SEPTEMBER 8, 2010

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. How are employees using the Internet at work? DoubleClick got 1.7% 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100