ClickZ

JULY 17, 2020

40% of company executives in ecommerce report that personalization directly affects their sales and company revenues. 80% of users report being more inclined to make a purchase when the ad is personalized. In fact, a survey from Deloitte reveals that over 82% of medium to big-sized companies in the UK are embracing AI opportunities.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

JUNE 9, 2017

Once publishers modify their ads to meet the new standards, they can then use Google’s Ad Experience Report to test if they’re in violation of the new standards. Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

EMagine B2B Blog

DECEMBER 3, 2018

It is now available to all users and features search performance, index coverage, AMP status, and job posting reports. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. The New Google Search Console Arrives. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It is now available to all users and features search performance, index coverage, AMP status, and job posting reports. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. The New Google Search Console Arrives. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

SEPTEMBER 16, 2015

According to a recent survey of members of the Association of National Advertisers , nearly three in five respondents—increasingly frustrated by the diminishing returns of traditional advertising—had executed a native ad buy in the past 12 months. Native Ads Help Marketers Slip Past the Trust Threshold Like No Other Ad Format.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.

Enterprise Management 63

Enterprise Management Banner Ads Television marketing Banners 63

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42