readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. Reuters reports an undisclosed source that says the company made $1.6 this year, according to eMarketer research from June. billion in the first six months of this year , nearly double what it made in the same time in 2010. billion this year, 1.3%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Content Standard

SEPTEMBER 16, 2015

According to the same ANA research , “Native advertising is an advertising method in which the advertiser attempts to gain attention by providing messaging in the context of the user’s experience. This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Litmus

OCTOBER 18, 2023

Click tracking So the good news is that Apple’s Link Tracking Protection is not as severe as Apple’s Mail Privacy Protection (MPP) changes. The sky is not falling!

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

KoMarketing Associates

DECEMBER 20, 2018

Ad Stage’s Paid Media Benchmark Reports. Ad Stage created quarterly paid media benchmark reports that showcased data for each different large paid media platform. This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. According to the research, rejection rates on mobile devices were particularly high—75% of mobile cookies were rejected, compared with 41% on desktop.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. It gives you an idea of how well your page performs according to the CrUX report and offers performance optimization advice.

Google 99

Google Marketing Websites Doubleclick Paid Search Agency 99

Hubspot

SEPTEMBER 12, 2016

Marketers needed a way to more efficiently manage their display ad campaigns across multiple websites and report on how users were interacting with their ads. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. They offered advertisers a new service called D.A.R.T. The Future of Advertising.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

APRIL 18, 2012

Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected. Active GRP (Gross Rating Point). Brand Impact Survey Pilot.

Advertising Agencies 28

Advertising Agencies Doubleclick Advertisements Advertising 28

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Suppose multiple companies in the healthcare industry collaborate through a data clean room to analyze patient data for research purposes. Nielsen reports that 38.7%

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Buzz Marketing for Technology

JULY 24, 2008

As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often. Last week, a report was released by Direct Partners.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

readwrite

JANUARY 9, 2013

That’s the clear conclusion of a recent report out of USC’s Annenberg Innovation Lab , which says the top ad networks finance 86% of sites that feature illegally distributed content. The USC report is intended to let the public know what’s really going on, on a planned monthly publishing basis. ” See No Evil.

DMCA 40

DMCA Advertising Agencies Peer-to-peer Google 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Twitter Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100