Unbounce

JULY 11, 2018

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. The rebrand becomes official July 24th, 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Contently

OCTOBER 6, 2016

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Content Standard

SEPTEMBER 16, 2015

The first, called “ TV Got Better ,” lays out the whole Netflix manifesto to readers of Wired magazine in a fun and arresting digital presentation. This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform.

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

EMagine B2B Blog

DECEMBER 3, 2018

This is simply because the world of SEO and the way Google is presenting data has changed. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. In 2018 we don’t just compete with traditional competitors. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

This is simply because the world of SEO and the way Google is presenting data has changed. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. In 2018 we don’t just compete with traditional competitors. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

readwrite

APRIL 7, 2010

For advertisers, the necessary features for managing an advertising inventory are present. There’s also DoubleClick integration for those who use it. And by the second quarter of this year, the same technology will be made available to the Android mobile OS as well. Drop a pushpin, set the radius in miles.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Service 40

readwrite

AUGUST 2, 2007

Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. The growing ranks of online marketers gathered this week. at ad:tech Chicago. marketing firms, large online agencies, and whole raft of smaller. players with new tools for RSS, mobile, and. video advertising.

Paid Search Agency 40

Paid Search Agency Video Marketing Service Doubleclick 40

Zoominfo

MAY 21, 2020

Anyways, the reason for my note is DiscoverOrg helps companies like Google’s DoubleClick, Adobe, and Sizmek drive faster growth by arming their business development teams with the most accurate sales intelligence. So he offered a targeted, marketing-specific value prop, along with hyper-personalized sales presentation.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. We only need to find out under what context what things are useful, and then present that product or content given the context. Think Tom Cruise in Minority Report. We are pack animals.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

Inbox Insight

DECEMBER 18, 2018

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Single Grain

AUGUST 8, 2023

Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns. Hence, Kellogg’s sought a solution to upscale its advertising efforts.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. 2010 - present: Marketers find value in native ads.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Choozle

MARCH 2, 2024

While things will be different, this shift also presents an opportunity for collaboration on new and innovative approaches that can deliver significant returns. This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Buzz Marketing for Technology

JULY 24, 2008

Last week I was at the National Performing Arts Conference in Denver (which explains my brief hiatus from this blog), and I went to a presentation at Opera America assessing the success of the Met Opera's Live in HD   initiative. TrackBack (0). June 25, 2008. Video Motivation? Comments (0). |. TrackBack (0). May 05, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). Tweet This ]. accounts for 24.7

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

DoubleClick got 1.7% According to a Burson-Marsteller study , 79% of the Fortune 100 are “present and listening&# on at least one social networking plaform. An entertaining and creative presentation which makes the case that B2B actually leads B2C in social media marketing — because that’s where their buyers are.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100