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6 mobile marketing trends you need to know about

Biznology

According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent. One of many digital marketing tips that can help you find success is ensuring you optimize your website for mobile. This means much more than just cleaning it up, it also means paying close attention to load time.

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17 Google Marketing Tools You Should Be Using

Hubspot

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online. Google News.

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. In a move that was likely more PR-driven than anything else, Google has since claimed that they have found a better way to maintain measurement while preserving privacy: the Topics API.

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Who’s Afraid of Native Ads?

Content Standard

Native Is the Only Solution to a PR Crisis. As a result, even moderately cool companies like Netflix have to pay to play in the modern PR environment. Let me hit you with three withering stats for old-school journalists and PR pros alike. Oh to be placed on the front page of a national newspaper or magazine!

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The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

It integrates with Google Analytics, Google Ads, and DoubleClick Search. This can include news monitoring, tracking trends in news mentions, and analyzing how your PR initiatives perform compared to others. Attribution 360 was originally an enterprise-level offering, but now a simplified version is available for everyone.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

DoubleClick got 1.7% Although “the importance of social media certainly is resonating through many big companies,&# just 59 of the Fortune Global 100 firms have hired staff specifically to perform core social media tasks such as customer outreach, PR, marketing and internal communications. DoubleClick got 1.7%