Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). And the seed was planted.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). . And the seed was planted.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Crimson Marketing

JULY 16, 2014

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Matt holds a MBA from the Harvard Business School and a B.A. Marketing Technology Podcasts'

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Stevens & Tate

MARCH 20, 2020

It means that advertisers will be able to leverage their buyer persona information to more effectively reach their target audience with different types of advertisement methods using streaming platforms. You’ll also be able to use their DoubleClick Bid Manager.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Single Grain

JULY 16, 2021

Related Content: * How to Target Effectively on LinkedIn * The Ultimate Guide to Developing Buyer Personas (with Templates!). Then, choose a thumbnail, and enter your text, CTA and URL: You can also add a tracking pixel from third-party tools such as DoubleClick and Adform (here is a list of all the third-party options available).

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Content Standard

MAY 22, 2016

Brands, testing out new advertising methods, also conceptualized and created public personas—the Man in the Hathaway Suit and the Marlboro Man—to connect with audiences through relevance, authenticity, and aspiration. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Content Standard

MAY 22, 2016

Brands, testing out new advertising methods, also conceptualized and created public personas—the Man in the Hathaway Suit and the Marlboro Man—to connect with audiences through relevance, authenticity, and aspiration. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42