Unbounce

JULY 11, 2018

And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Updates to YouTube.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

ClickZ

JULY 17, 2020

Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers. Based on algorithmic buying, programmatic first came on the scene with Google DoubleClick in 1996.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. YouTube Lift The Update: YouTube's product manager for monetization, Nicky Rettke, said during the marketing keynote that YouTube saw 150% growth in ad conversions last year.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. FreshBooks.

Adsense 80

Adsense RSS Adwords Doubleclick 80

chiefmartech

NOVEMBER 21, 2016

You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

EMagine B2B Blog

DECEMBER 3, 2018

When this happened, the SEO community expressed their frustration in blog posts and social media posts. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Lastly, it supports over 100 integrations. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

When this happened, the SEO community expressed their frustration in blog posts and social media posts. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Lastly, it supports over 100 integrations. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Stevens & Tate

MARCH 20, 2020

Learn More: An Advertising Approach On 4 Social Media Platforms. The following are some of the different types of advertisement options available on some of the more popular streaming channels: YouTube TV. YouTube TV is YouTube’s attempt to develop their own content streaming platform.

Advertising Agencies 65

Advertising Agencies Advertisements Advertising Marketing Management 65

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. What does this all mean?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Hubspot

SEPTEMBER 12, 2016

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. Around this time, a new group of media companies began to emerge.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100