24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Doubleclick.

Buy 206

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.

Meet WPP’s firm of strategic marketing technologists

chiefmartech

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. We do no creative, no web or app development, no media planning or buying.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. If you do screw up, apologize and have a crisis plan. Sponsored by Doubleclick. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. Social Analytics Workshop: Measuring the ROI of Social Media.

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Media Buying: DIY (Or Not?) Media VP, David Rowe , and I sat down over a virtual cup o’ Joe to discuss the ins/outs of a question that faces many marketing managers today. Complexity and Scale: Think more about the complexity of the media buy than the $$ size of the buy.

Buy 52

Pressure

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Have you ever wondered how and why page views became so important to media companies and brands? Pressure.