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17 Google Marketing Tools You Should Be Using

Hubspot

If you want to give your organic efforts to rank in search a bit of a jumpstart, it might make sense to dabble in Google AdWords , Google's pay-per-click (PPC) product. The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad. Google AdWords Keyword Planner.

Google 78
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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate. . DoubleClick Search and Smart Bidding.

Adwords 40