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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

MAY 8, 2023

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Combines Google Analytics 360 Suite and the previous DoubleClick advertisement capabilities of Google.

Enterprise Management

Enterprise Management Work Management Marketing Management Paid Search Agency

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

APRIL 2, 2021

Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Using this tool, brands can forecast their campaign's performance across multiple devices and channels. Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360.

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B2B Marketing Zone

What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

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