Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Most illegitimate sites only register domains for a year or less. Private Registration of Domain Names.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Learn how to change your WordPress URL

RockContent

URLs added to the WordPress platform are addresses that deserve attention because they are directly related to the management of blog files and the way your business appears in the search results performed on the Internet. Why do you need to know how to change WordPress URL?

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Top-level domain: what it is and how to choose one

RockContent

Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Aside from being a part of a website URL, the top-level domain is the highest level in the internet’s hierarchical Domain Name System (DNS).

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How to Redirect a WordPress Post or Page to Another URL

Optinmonster

Are you looking for an easy way to redirect your content to a new URL? A 301 redirect prevents visitors from getting lost in case of a change in the page URL. Instead of landing on a 404 page, a redirect moves the visitors to a newly assigned URL. What is a URL Redirect?

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Prominent URL warning signs that should never go unnoticed!

Valasys

Only some URLs are created equally. Malicious URLs assist text messages, emails, social media posts, and more. Although it is difficult to distinguish malicious URLs from safe ones, there are a few warning signs that you must watch out for. Look at the end of the domain. The end portion of the URL is the most critical part. The domain may be found after HTTP: in long links, while the domain end will have an oblique.

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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. Major Hollywood movies have been having fun with domain names registered solely for a single movie.

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Domain Hacking: What is it? Are Domain Hacks SEO Friendly?

seo.co

Why is domain hacking so important? Well, consider that more than 350 million domains exist today, so it can be hard for you to get the domain name you want. It’s even harder when you’re trying to get a domain that has enough value that people flip it to make money.

Domain Migration Checklist: Agency Process, Expectations & Sample Data

Single Grain

Case in point: the domain migration. After all, the only thing that needs to change is the site’s domain name. In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change.

November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. They will supply you with a list of some technical information we need to approve your custom domain for use. After that is finalized, your domain will show on the Publish modal and be ready to use: November’s Honorable Mentions. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

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How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. Knowing the Formula of a Good URL.

Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length.

[Announcement] Custom Domains, ‘Click to Copy’ Buttons, ?Plugin Updates & More!

Optinmonster

Allowing custom domains to serve OptinMonster assets from YOUR domain. 2) Creating Custom Domains. Second, you can now set up custom domains with OptinMonster. This new feature allows you to link a custom domain with your OptinMonster API.

How to Increase the Value of Your Domain Name?

seo.co

Domain name values are based on several factors, such as whether the domain ends in.com,net, or.us. Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens. Obtain Domain Variations.

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. What is a URL shortener?

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Register a domain name for every event on your calendar

Biznology

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). p=26466 with easy-to-remember domains.

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Managing multiple brands with 1 website domain

ActiveDEMAND

One of the more interesting ways this plays out is that ActiveDEMAND can easily handle managing multiple separate business units that operate under the same website or URL.

4 Tactics to Increase Your Domain Authority

ClearVoice

Part of that strategy should include analyzing and improving your domain authority. Domain authority has little to do with Google’s search metrics or rankings. Rather, it helps determine your domain’s SERP rank, relative to your competition. Defining the domain authority.

SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL. Considering an acquisition?

Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

seo.co

Domain Name Valuations – Table of Contents. + The Lowdown on Domain Names. + Why Domain Name Valuations Matter? Factors That Impact Domain Name Valuations. + 4 Different Ways to Valuate Your Domain Name. Your domain name says a lot about your business.

The Plain-English Guide to Domains & Domain Names

Hubspot

In 2009, the domain Fly.com was sold for $1.76 Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. But Fly.com attracts over a million unique visits per month , justifying its million dollar cost and illustrating just how important it is to have a domain that reflects your business’ name and what you actually do. On the surface, domain and a domain name might seem like the same exact thing.

3 insights from intelligent content conference

Biznology

Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. But domain-specific knowledge is necessary to even get into that game. For large and various organizations such as IBM, you need different trainers for each domain within the company. Then you have to stitch all the domains together with clustering technology.

Should I Create A Landing Page For Each URL & Link To My Main Site? via @sejournal, @tonynwright

Search Engine Journal

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy? The post Should I Create A Landing Page For Each URL & Link To My Main Site?

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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6 Alternatives When Your Domain Name Isn’t Available

seo.co

Deciding on a domain name can be a lot of work and something that you’re likely to put your heart and soul into if it’s for your business or a passion project. Imagine it, sitting down thinking, scribbling ideas, hours’ worth of thoughts, all to craft the perfect domain name.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name. Sometimes this domain name is their name; other times, it’s something cute or branded.

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. What is Split URL Testing? The term “Split URL Testing” is just another name for a redirect experience.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. While the amount of UTM parameters you can add to an URL is virtually endless, you want to keep things brief and descriptive so you can actually track them effectively. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

That referring domain was short-lived it seems, as Googleapis.com has returned to the #6 position. It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly. Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee.

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The Parts of a URL: A Short & Sweet Guide

Hubspot

If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure. Top-level Domain.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers.

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5 Link Shorteners to Try Besides Google URL Shortener

Hubspot

To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. url-shorterner”.

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How to Create an Ecommerce Website Step by Step

Single Grain

We’ll discuss picking a platform, signing up, creating a site, registering and connecting a domain, adding products, configuring shipping and payment and, finally, cutting the ribbon and making your site live. Step 4: Register and Connect Your Domain. What is a domain name?

A Comprehensive Analysis of the New Domain Authority

Moz

Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. What follows is a rigorous treatment of the new Domain Authority metric. Domain Authority predicts the likelihood that one domain will outrank another.

Canonicalization 101: Everything You Need to Know About Canonical URLs

Hubspot

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source. After all, we built it as a singular page, not two separate pages, and the difference in the URL is just a matter of how someone arrives at the page.

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How to Track Ecommerce Conversions Across Domains, Devices & Browsers When Running an A/B Test?

Convert

As a result of this trend, an increasing number of conversion funnels stretch across multiple domains, devices, and web browsers. Cross-environment: When website visitors click through from one device or browser or domain but convert in a different environment.

Expired Domains: How To Find (And Use) Expired Domains For SEO

seo.co

As of July 2021, there are a total of 153,210 expired domains on the internet. A good backlink profile is essential to build credibility for your website, and expired domains can help you do it faster. But, there are downsides to acquiring expired domains, especially if you do it wrong.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. All HTTPS sites will be rendered in the Google Cache under HTTPS Google Cache URLs.” The SEO team at Wayfair found that they had a 15% drop in organic traffic for any product category that changed URLs and created at 301 redirect.

How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 I'm honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO. What is Domain Authority?

The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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