Domain name registration strategy


Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored


The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Buy domain names for all your pages, products, and services


” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Major Hollywood movies have been having fun with domain names registered solely for a single movie.

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November 2016 Release: Customize Your URL Domain Name


As of this month, you can now whitelabel the “” portion of the URL and use your own custom domain name. They will supply you with a list of some technical information we need to approve your custom domain for use.

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The Plain-English Guide to Domains & Domain Names


In 2009, the domain was sold for $1.76 Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. If you’re in the process of setting up a website for your business, you might’ve come across two terms: domain and domain name.

Register a domain name for every event on your calendar


Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than It’s the same with domain names.

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SEO for site acquisitions


What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Considering an acquisition? How are you going to handle the SEO problem? No idea?

5 Link Shorteners to Try Besides Google URL Shortener


To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. Some URL shorteners even offer branded link options.

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Canonicalization 101: Everything You Need to Know About Canonical URLs


Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. When are Canonical URLs necessary? Mobile-Specific URLs, Such as AMP Pages or a Mobile-Specific Subdomain.

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3 insights from intelligent content conference


Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. But domain-specific knowledge is necessary to even get into that game. Then you have to stitch all the domains together with clustering technology.

Why haven’t you secured a ton of domain names?


If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right?

Domain 221 gone as a referring URL in latest referral traffic trends

That referring domain was short-lived it seems, as has returned to the #6 position. It appears that any traffic from the Google Discover feed comes through as a referral url now, whereas in November it appeared as

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The Parts of a URL: A Short & Sweet Guide


If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure. Top-level Domain.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)


We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge.

Deep Dive on SEO: How to Improve Your Domain Authority Score


How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity.

A Comprehensive Analysis of the New Domain Authority


With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data). Moz's Domain Authority scored a ~.12,

The Difference Between URL Structure and Information Architecture - Whiteboard Friday


Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs.

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How to Use Domain Authority for SEO - Whiteboard Friday


Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? I'm honored to be here today with Moz to talk about the new Domain Authority. What is Domain Authority?

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Multiple domains require more work and more expense.

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5 Ways To Increase Domain Authority (DA) Of Your Blog

Altitude Branding

Unless you’ve been living under a rock, you know all about Moz Domain Authority (or DA for short). But what is Domain Authority? Just look at the sites listed at the top of the search results for any popular keyword search: they all have a high domain authority score.

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday


What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority?

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? Here are six of our favorite URL shorteners: 1.

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Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More


Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. All HTTPS sites will be rendered in the Google Cache under HTTPS Google Cache URLs.”

Detecting Link Manipulation and Spam with Domain Authority


Link decay and link spam Link decay is the natural occurrence of links either dropping off the web or changing URLs. What if you own a large number of domains and all the sites link to each other? There are some sites with 100% nofollow links and a high number of root linking domains.

Why Your Domain Authority Dropped in June (And What To Do About It)

EMagine B2B Blog

What is Domain Authority? Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. Some of these factors include your linking root domains, total links, MozTrust, etc. And how should you use it?

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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? Domain : A shorter, catchier and non-branded URL is possible. SEO : You start at ground-zero with no inbound links or domain authority.

International SEO 101: Which Domain Structure Should You Use?


One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options.

Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) million) Twitter scrape with analytics on most used domains.

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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? Domain : A shorter, catchier and non-branded URL is possible. SEO : You start at ground-zero with no inbound links or domain authority. Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with’s standard marketing and sales support features. I suspect other vendors could easily create the short URLs themselves and distribute them on a desktop widget.

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Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More


Google Cleans Up Search URLs in Browser”. Google has cleaned up the URLs for searches conducted within the browser. Instead of showing a long, detailed URL string in the results, it now automatically shortens it. Case Study: Will New Domain Extensions Provide an SEO Boost?”.

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How to Choose the Right Domain Name and Extension for Your Website


But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension. So how do you ensure your website is represented by the best possible domain name and extension?

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains


For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. What are domain names worth?

Are Images Hurting Your Email Marketing?


Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation. However, people forget to review image and link URLs in the body of the email.

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An Actionable Checklist to Prepare to Launch a New Marketing Project

Single Grain

And if you are going to set up a separate website for your new venture, the problem gets even more challenging: If you go with something absolutely original, you may be able to find a short domain. Dive Deeper: Starting From the Bottom: How to Build Up Your Domain Authority from Scratch.

Google to Stop Supporting Robots.txt Noindex: What That Means for You

Single Grain

As per the update, Google now aims to return results from unique domains and will no longer display more than two results from the same domain. So in both of these cases, we drop those URLs from our index. 5) Use the Search Console Remove URL Tool.

The 28 Best Miscellaneous Online Tools for Marketers


Domain Names and Web Hosting. Search for availability of domain names across domain extensions. Easily register or transfer domain names, add email and website services with one click, and investiage new naming options 2) Google URL Shortener.

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