Domain name registration strategy


Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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Better built than bought – how to build your email marketing list


So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

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IP Reputation and Domain Reputation

Marketing Action

Is your email constantly being flagged as spam? Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation.

IP Reputation and Domain Reputation

Marketing Action

Is your email constantly being flagged as spam? Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation.

How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

Does Google Think Your Website Is Spam?


I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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Five Essential SEO Tips for Your Domain Name

Aberdeen CMO Essentials

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable.

The Ultimate List of Email SPAM Trigger Words


Will it even get to them, or will it trigger SPAM filters? SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. Back off, SPAM filters! This isn't spam. We hate spam.

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The best way to avoid this is to understand what spam filters are and why they’re necessary. How do Spam Filters Work?

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Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Marketing Action

First, your domain can easily end up blacklisted if a spam trap ensnares it. Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. A spam trap has the ability to completely shut down your email program.

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Five Reasons Why Your Email Gets Blocked


Reputation: Reputation is a very important factor and includes both IP and domain reputation for the sender. Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way.

Frequently Asked Questions about Email Deliverability

Marketing Action

What can you do to make sure your email messages arrive in the inbox, and how can you prevent spam complaints from your audiences? A: DKIM stands for domain keys identified mail and SPF stands for sender policy framework. Q: What is a spam trap? Q: What are CAN-SPAM and CASL?

6 Reasons Social Media Sucks, But You Need to Use It Anyway


It’s just another avenue for spam. Twitter was riddled with tweet spam early in its ramp up phase, though the service has added tools and made other significant strides since then to combat spam and p*rn on its network.

Is Google Authorship just an Elaborate Spam-Detection Tool?


However, a recent theory about Authorship being nothing more than an elaborate spam-detection tool has interested me greatly and I would like to examine this idea more closely. A much more plausible reason for the skepticism surrounding Authorship is in regards to SEOs and the potential for Google to utilize Authorship as an anti-spam tool. Possibility of Google Authorship as a Spam-Detection Tool. Remember, this would be a tool that fights against SPAM!

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Understanding Inbox Placement

Marketing Action

Moving a message from the spam folder to the inbox. Marking an email as spam. Spam complaints are too important to ignore. According to Microsoft Outlook, the rate of spam complaints is one of the main contributors to deteriorated deliverability and sender reputation.

How Marketers Can Avoid Those Dreaded Email Spam Traps


Well, if they hit a spam trap. There are different types of spam traps, varying levels of repercussions for hitting them, and some email marketers that are more likely to hit them based on the makeup of their contacts database. What Are Spam Traps? that's right, a spam trap!

Optimize Content for Email Deliverability

Marketing Action

A marketer might build the most beautiful and interesting piece of content – but one innocent-looking combination of words could trigger filtering that would get that email tagged as spam. Positini : This is also a server-side spam filter, now owned by Google.

Gmail’s New Postmaster Tool for Email Marketing Helps Senders

Marketing Action

As Gmail product manager Sri Harsha Somanchi, noted, admitted, “Gmail spam detection isn’t perfect” (as hard as that is to believe), and so they created this tool with the goal to aid senders of wanted mail. The key item with setting up the Postmaster Tool is ownership of the domain.

The art of writing the perfect blogger pitch


The next thing you’ll notice is that the email doesn’t come from either or domains. Instead, we virtually always reserve a completely new and unique domain name for each campaign, in this case Three reasons: Clients protect their domains. Most companies and organizations have very restrictive IT policies that limit the use of their domain and the allocation of email addresses.

B2B Deliverability Metrics That Matter


The hard bounce rate will let you know the amount of invalid email addresses and bad domains that you are sending to. The soft bounce rate is a temporary bounce, but can continue to cause issues that may be related to IP/domain reputation issues.

Email Evolution Conference Recap: Deliverability Is Personal

Marketing Action

Sri Somanchi of Gmail’s Anti-Spam Team. Sri Somanchi said that moving emails out of the spam folder is a much more powerful positive signal than the spam button is as a negative signal. The panelists were asked about sender domain and IP reputation.

The Act-On Email Deliverability Glossary, Part 2


Where an email ends up after being delivered to the intended recipient’s domain. When email is held up at a domain before being accepted or sent to the inbox, it may be kept in a queue for a time as it goes through spam appliances and filters. Sending Domain. Spam Traps.

Are you policing your domain from spammers?


But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Image via Wikipedia.

Are Images Hurting Your Email Marketing?


Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation. One issue that comes up quite often is that the image URL could be compromised and used to send out spam messages.

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The Act-On Email Deliverability Glossary, Part 1


The most common forms of authentication are DKIM (Domain Keys Identified Mail) and SPF (Sender Policy Framework). Lists that log the IP sending addresses and domains of senders whose emails can be denied due to factors such as reputation, spam complaints, etc. CAN-SPAM.

Understanding and Reducing Soft Bounces


The usual reasons are an invalid email or an invalid domain. Spam Traps Hit. Most spam traps can be identified and removed by a data cleaning service. Too Many Spam Complaints. In general, an acceptable spam complaint rate is below.1% (one per thousand).

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Why That Bargain Contact List You Bought is a Sales Dead End


Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. And you can’t expect much leniency when spam filters and search algorithms ruthlessly ban your accounts. That means you’ll get misspelled addresses, wrong domain names, and emails for people who left six months ago or more. High Spam Reports – Spam is an altogether different challenge. In principle it’s great – unless you accidently get caught in their anti-spam sting.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


spam complaints. The usual reasons are an invalid email or an invalid domain. “From” Domains. When you bring your old sending domains with you, be aware you are carrying over the good – or bad – sender reputation you’ve established over the years.

5 Email Metrics to Help Diagnose Your Mistakes


Cross-reference your sending IP and domain with known blacklisting agents to make sure there aren’t any issues. Also note, if a high delivery rate is coupled with an unusually low open rate that it could be a red flag pointing to increased spam folder placements.

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Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability


Step 1: Set-Up an SPF Record at the Domain Level. When you send an email, the recipient’s email server does a look-up at the DNS level to ensure that the IP address, or domain sending emails on your behalf, has been authorized to do so. The other way that email hosts verify the validity and authenticity of the sender is through a DKIM (Domain Key Identified Mail). Step 3: Register Your IPs and Domains at

Email Blacklists 101: Key Players and How to Stay Off Them

Marketing Action

An email blacklist is defined as any group of IPs or sending addresses that are suspected of email spam activity. Blacklists exist to protect users from spam messages and allow legitimate email to be delivered (and get the attention it deserves). Spamhaus: The Domain Remix.

Unengaged Email Recipients, Misunderstood and Mismanaged


The second, and still somewhat obvious, metric is spam complaints, in which recipients identify and mark your email as spam. They may find it in their spam folder if they look there.) Therefore, any future emails you send to this user will get marked as spam.

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The Perils of Email List Buying – Rookie Mistakes 101


You know this means those email addresses had foreign email domain names (such, so it’s unlikely that anyone cleaned those lists with an eye to how the lists would be used. That dislike could range from mild irritation to extreme disgust, and could get your email marked as spam.

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How to Improve Email Deliverability [Infographic]

Puzzle Marketer

Avoid keywords commonly abused by spam. Keep your from address and domain name consistent. Ensure links and image paths are from reputable domains.

When It Comes To Email Speed, It’s All About Reputation

Modern Marketing

Is it the domain? All domains (whether it is a large one like Gmail, or a smaller domain like Roadrunner) have a finite number of resources that they can utilize to ensure their end users are receiving the messages that they want to receive.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled


Click rates are low, bounce rates are high, and spam reports are far more frequent. It’s true that bargain lead lists pose a threat to your domain and brand. High bounce rates or spam reports not only affect the reach and efficacy of email campaigns, but also compromise domain authority. Spam blacklisting ripples outward to damage the deliverability of all emails coming from a specific domain.

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How Clean is Your Database?


They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. Spam Complaints – <0.1%. Here are ways in which to minimize spam complaints.

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