Domain name registration strategy


Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

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Key Benefits the Right Domain Name Adds to your Brand


Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors.

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Detecting Link Manipulation and Spam with Domain Authority


While I in no way intend to say that all manipulation can be detected, I want to outline just some of the myriad surprising methodologies to detect spam. The general methodology You don't need to be a data scientist or a math nerd to understand this simple practice for identifying link spam.

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News


In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. It’s not just marking a message as spam.

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How to Avoid the Spam Trap


There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap? A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. In other words, there are some variables that will increase spam score but also improve campaign effectiveness.

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Five Essential SEO Tips for Your Domain Name


Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable.

Better built than bought – how to build your email marketing list


So, your message in their inbox is viewed as an uninvited guest at best, and as a potentially malicious piece of spam at worst. You can also run afoul of regulations like the CAN-SPAM act , which prohibits many kinds of unsolicited email messages.

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IP Reputation and Domain Reputation

Marketing Action

Is your email constantly being flagged as spam? Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation.

Important Steps to Configure Your Domain for Sending Email


One of the ways spam filtering systems determine if an email is spam is to check the email header to see if the server sending the email is an authorized sender. This is known as a Domain Key (DKIM). This would include the domain where the DKIM records will be applied.

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)


If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. It is very likely that you were part of the collateral damage in a war being waged against email SPAM.

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A Comprehensive Analysis of the New Domain Authority


With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data). Moz's Domain Authority scored a ~.12,

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday


What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority?

How to Use Domain Authority for SEO - Whiteboard Friday


Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? I'm honored to be here today with Moz to talk about the new Domain Authority. What is Domain Authority? Spam Score Incorporation.

IP Reputation and Domain Reputation

Marketing Action

Is your email constantly being flagged as spam? Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation.

7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

Spam Traps: Do you have a process to validate email addresses to be sure your database doesn’t contain a bad email that will land you in a spam trap or honey pot? Infrastructure : Have your domains been properly configured for sending email?

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

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Why Are My Emails Going To Spam?


There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. In some sense, your emails do end up in the void — the void of spam folders. The worst part about this situation is that senders are not alerted by email service providers, so they remain in the dark about the state of their emails until their entire domain is blacklisted. How to tell if your emails are going to spam? Monitor your domain stats.

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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool


Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. Domain Analysis includes a number of new, experimental metrics not available anywhere else.

26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement


Confirmed Opt-In (aka double opt-in) is less of an issue for bounce rates and more of a recommendation for avoiding the spam folder. Verify domains of new leads. To verify domains, check out Kickbox , BriteVerify , and Webbula. Tips to Avoid the Spam Folder.

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How Do I Improve My Domain Authority (DA)?


Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success.

Are you policing your domain from spammers?


But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Image via Wikipedia.

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Your emails aren’t spam

Exo B2B

To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder.

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Why An Email Spam Test Is Necessary To Run Cold Campaigns


Anti-spam campaigns and anti-spam monitoring are often mentioned as part of our services. Why our work involves dealing with spam. As we know, spam is a bulk of advertising emails that nobody asked for. One of the most well-known and massive filters is Google Spam Filter.

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Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted

Marketing Action

First, your domain can easily end up blacklisted if a spam trap ensnares it. Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. A spam trap has the ability to completely shut down your email program.

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Get Out of the Spam Folder and Into the Inbox


Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. Instead, ISPs now track your individual domain (i.e., Domain reputation works the same way.

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What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act?

A New Domain Authority Is Coming Soon: What’s Changing, When, & Why


Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. What follows is an account of some of the technical changes behind the new Domain Authority and why they matter. Posted by rjonesx.

Is Google Authorship just an Elaborate Spam-Detection Tool?


However, a recent theory about Authorship being nothing more than an elaborate spam-detection tool has interested me greatly and I would like to examine this idea more closely. A much more plausible reason for the skepticism surrounding Authorship is in regards to SEOs and the potential for Google to utilize Authorship as an anti-spam tool. Possibility of Google Authorship as a Spam-Detection Tool. Remember, this would be a tool that fights against SPAM!

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Does Google Think Your Website Is Spam?


I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

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Are Images Hurting Your Email Marketing?


Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation. One issue that comes up quite often is that the image URL could be compromised and used to send out spam messages.

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Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

The last thing you need is to discover that your emails are getting caught in a spam filter – never getting the chance to be read by that hot prospect. The best way to avoid this is to understand what spam filters are and why they’re necessary. How do Spam Filters Work?

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How Marketers Can Avoid Those Dreaded Email Spam Traps


Well, if they hit a spam trap. There are different types of spam traps, varying levels of repercussions for hitting them, and some email marketers that are more likely to hit them based on the makeup of their contacts database. What Are Spam Traps? that's right, a spam trap!

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam.

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The Ultimate List of Email SPAM Trigger Words


Will it even get to them, or will it trigger SPAM filters? SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. Back off, SPAM filters! This isn't spam. We hate spam.

Five Reasons Why Your Email Gets Blocked


Reputation: Reputation is a very important factor and includes both IP and domain reputation for the sender. Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way.

RE: Misleading Subject Lines


This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws. This sender just wanted you to see whatever they had to offer, but instead you’re probably going to mark them as spam—or at the very least, unsubscribe.

B2B Deliverability Metrics That Matter


The hard bounce rate will let you know the amount of invalid email addresses and bad domains that you are sending to. The soft bounce rate is a temporary bounce, but can continue to cause issues that may be related to IP/domain reputation issues.

6 Crucial Email QA Tasks You Can Automate With Litmus


See if your email triggers spam filters. Even the best copy and the most beautiful email design can’t have an impact if your email is delivered to the spam folder. That’s why pre-send spam testing is crucial. We’ve brought the power of Litmus Spam Testing right into Checklist.

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Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools


It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. That’s where pre-send spam testing tools come in. Your emails could be categorized as spam without you knowing.