Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Major Hollywood movies have been having fun with domain names registered solely for a single movie.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors.

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SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions.

Five Essential SEO Tips for Your Domain Name

Aberdeen

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable.

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

Even the best on-page SEO efforts aren’t enough to rank on Google. But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. What is domain authority?

Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity.

Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority

Golden Spiral

Public Relations for B2B companies must be intertwined with SEO. SEO PRThe Article in 60 Seconds.

How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. While technical SEO experts can easily see the value of investing in tools like this, it can be challenging to convey this to key stakeholders.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Have you considered how important your domain name is or will be for your business? In addition, you’ll use that domain name as part of your advertising campaigns for years to come. We’ve put together five smart tips to help you choose a winning domain name.

How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? update, and how to best harness its power for your own SEO success. Howdy, SEO fans. What is Domain Authority?

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. We know in SEO we love links.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right?

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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Moz

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. Domain Analysis includes a number of new, experimental metrics not available anywhere else.

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Domain visibility and tracking. Sponsored post.

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The Interactive Guide to On-Page SEO

Webbiquity

While search engine rank is ultimately based hundreds of factors, it rests on three main characteristics: relevance , trust (impacted by technical and social factors), and authority (based on backlinks and other factors like domain age). On-page SEO alone won’t guarantee high rankings.

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge.

International SEO 101: Which Domain Structure Should You Use?

Hubspot

One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options. SEO Daily

Our 6 Favourite SEO Tools

Method and Metric

These are the tools we rely on every day to gather the important data that informs our SEO strategy. SEOquake is a powerful Chrome extension that provides a real-time SEO audit of every site you visit. Where would we be without our favourite tools?

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. SEO is the equivalent of care you provide your plant that leads to organic growth. Ensuring the accuracy of title tags is a major factor in SEO. 5: Domain Authority. The “authority” of those domains.

A Comprehensive Analysis of the New Domain Authority

Moz

With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data). Moz's Domain Authority scored a ~.12,

The Seven Best WordPress SEO Tips No One Talks About

Webbiquity

All you need is a domain, web hosting, basic understanding of on-page SEO best practices , and most importantly, an SSL certificate. The rest of your time, money, and effort can be directed towards implementing SEO strategies, which always pays off in the long run. Guest post.

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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

SEO requirements keep changing, and it can be hard to keep up with the latest developments. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. Domain Age, URL, and Authority. Technical SEO. Technical SEO.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

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Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. The website’s domain authority and trust rank should be higher or the same as your own site.

Content Marketing For Small Business: Thriving when big domains dominate the SERP

Brightedge

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. By SEOs for SEOs Content MarketingWith more than a billion sites online, competition is fierce across nearly every sector.

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5 Ways To Increase Domain Authority (DA) Of Your Blog

Altitude Branding

Unless you’ve been living under a rock, you know all about Moz Domain Authority (or DA for short). But what is Domain Authority? It is a very important ranking factor in Google SEO and is an ideal starting point for beginner bloggers to focus on.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch.

Are you policing your domain from spammers?

Biznology

But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Organic Search organic search seoImage via Wikipedia.

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. With all this said, whilst SEO is integral, it is very difficult to master.

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. Of course, B2B marketers have differing expectations of an SEO audit as well.

8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data.

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Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals”.

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Why Your Domain Authority Dropped in June (And What To Do About It)

EMagine B2B Blog

What is Domain Authority? Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. This number is based on a 100-point, logarithmic scale encompassing over 40 SEO factors and signals. And how should you use it?

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO.

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