How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. As it turns out, building a beautiful website and getting your site to the top of search engines are two very different skills.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Most illegitimate sites only register domains for a year or less. Private Registration of Domain Names.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. SEO, or Search Engine Optimization, is a set of optimization strategies for sites, blogs, and pages on the web, which aim to improve your position in organic search engine results. What are search engines?

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Search Result Title. Search Result Description. Search Result Site Links.

Top-level domain: what it is and how to choose one

RockContent

Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Aside from being a part of a website URL, the top-level domain is the highest level in the internet’s hierarchical Domain Name System (DNS). in domains.

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Domain, subdomain or subdirectory: which is better for your website?

RockContent

At this point, it is common to search for a domain, subdomain, and subdirectories. Then, if you have questions about what is better for your blog’s SEO — the use of a domain, subdomain, or subdirectory —, read on to find out: What is a domain? What is a domain?

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Apply Now for : Search Engine Optimization (SEO) work from home job/internship at HiFives

PPCRAO.in

For Job Seekers: Job title: Search Engine Optimization (SEO) work from home job/internship at HiFives Company: HiFives Job description: domains every month. Skill(s) required Search Engine Optimization (SEO) Learn these skills on Internshala Trainings.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. With 35% of product searches starting on Google, and the average Google search lasting only a minute , it's critical your business's product or service appear at the top of a SERP when a user is searching for it.

PR Link Earning Best Practices for Search Engine Optimization

Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. This blog will cover some best practices you should consider when looking for fresh ways to boost your search engine optimization (SEO) and marketing performance. If a highly influential site links to your domain, then in the search engine’s eyes your site is also highly influential.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. Get Engineers Can Sell white paper now.

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). p=26466 with easy-to-remember domains. Nobody wants to key in a complicated URL.

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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Furthermore, Jennifer Slegg offers a great explanation on how lots of queries imply question while not explicitly asking one: For example, someone searching for ‘Daniel Radcliffe’s height’ are really wanting to know ‘how tall is Daniel Radcliffe?’ Serpstat is one of the tools that has a handy filter allowing you to focus on keywords typed into a search box that result in featured results. To identify those opportunities: Type the main term into Serpstat’s search box.

Expert Answers to 10 Tough SEO Questions

Webbiquity

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Check domain authority using free tools like ahrefs and Moz.

Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. There are challenges, though: Some law firms that hire outside companies may become frustrated at the lack of transparency or failure to improve search engine rankings. This keyword is entered as a search term an average of 90 times per month.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

RockContent

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Those signals will help such content earn visibility within search.”. According to Erickson, YouTube is more like a traditional search engine than other social channels.

Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. A domain name increases your organic reach.

Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Luckily, if you have chosen Magento for your store’s eCommerce platform , setting it up for search engines is a relatively simple and straightforward process. Configuring page titles and product descriptions should be your first spring into action as you begin the search engine optimization (SEO) process.

Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Luckily, if you have chosen Magento for your store’s eCommerce platform , setting it up for search engines is a relatively simple and straightforward process. Configuring page titles and product descriptions should be your first spring into action as you begin the search engine optimization (SEO) process.

A Step-by-Step Guide to Boost Search Engine Rank Position ASAP

Directive Agency

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Time to start producing that content and your search engine rank position will increase, right? . Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . Step 1: What is the User’s Search Intent?

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. Tools such as LinkAssistant help in discovering authoritative domains for backlinking. Prelude.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching.

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Increase Your Domain Authority With Quality Backlinks

Brightedge

3 min read Backlinks are foundational to SEO and play an influential role in search engine ranking. If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy.

SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Create a report to identify the search engine performance (rank, traffic, etc.) Considering an acquisition?

Five Essential SEO Tips for Your Domain Name

Aberdeen

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. It plays a major role in how you rank in search engines, to say nothing of the impact it has on how people view your site and your company. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable. Understand The Importance of Top-Level Domains.

What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. Keyword research is not just about choosing the right search words for your paid search campaigns. The other reason to build your keyword ontology outside of your search tool is taxonomy.

Why Your Domain Authority Dropped in June (And What To Do About It)

EMagine B2B Blog

What is Domain Authority? Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. Some of these factors include your linking root domains, total links, MozTrust, etc. For those reasons, it is best to use Domain Authority as a competitive metric to track the strength of one site against another site over time. What happened to Domain Authority last month?

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name. Sometimes this domain name is their name; other times, it’s something cute or branded.

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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Guest post by Mathew Jade.

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How Long Does It Take to Rank in Google?

Webbiquity

of the studied pages ranked in the Top 10 on Google search results within one year for at least one keyword. The study also showed how websites with high Domain Rating (DR) tend to perform far better than those with a low DR. Zooming in on the 5.7% Ashley Phillips is Managing Director of The Website Group , a UK based Digital Agency specialising in pay monthly business web design, Search Engine Optimisation (SEO) and Social Media Marketing.

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Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. If you do, you’ll have good domain authority and Google will boost your content’s rankings.

Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google is about to dramatically change how search works on your phone. DataLife Engine.

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3 insights from intelligent content conference

Biznology

Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. But domain-specific knowledge is necessary to even get into that game. For large and various organizations such as IBM, you need different trainers for each domain within the company. Then you have to stitch all the domains together with clustering technology.

Do you have enough pages in the search index?

Biznology

In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it. So, the more pages you have in the search index, the more chances you have to be found. How do you figure out how many pages you have in the search index and how do you know if that is OK? Google has its own, Bing has its own, and so do many other search engines.

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

When it comes to search engine optimization, it pays to think beyond Google. Trust ranks high on the Bing search value chain, and for content to be successful, it’s important that it be original, credible, and authentic. Guest post by Sheryl Jones.