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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 207
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Ultimate Guide and Review of Ahrefs for 2023

seo.co

In this article we will review what Ahrefs has to offer, so you can decide if it’s worth the cost or not. Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. What is Ahrefs?

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What Marketers Need to Know About the Latest Google Algorithm Update (March 2024)

Top Rank Marketing

Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP). Expired domain abuse: Spammers who buy up expired domains to host low-quality content and get an initial boost will also be targeted with this update.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

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The 6 Fundamentals of an SEO Link Building Strategy

Top Rank Marketing

Improved search rankings The quality of a page’s backlinks is one of the main factors search engines consider when awarding SERP placements. Meanwhile, a link from a highly relevant site like a software review service might prove highly valuable. When it comes to your SEO link building strategy, consider relevance your main objective.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Example: “OptinMonster review”. So, a quick look at the SERPs can reveal a lot.

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State of SEO: 2021 in Review and a Look Ahead to 2022

Brightedge

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.