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Adopting consent-based analytics for long-term marketing success

Martech

Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Consider additional factors like ongoing support when making your decision.

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Have Google and Yahoo found email marketers’ Achilles heel?

illumin

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted communication. Maintain a low spam rate.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

We may remove, limit, or block the distribution of such content and the accounts, individuals, groups, and domains that create or spread it based on how much harm it poses.”. Quora Policies. Read more of Quora’s policies here. We all agree to open ourselves up to exploitation and privacy violations. Nothing is free.

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Data Privacy Compliance as Competitive Advantage

Biznology

It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. Marketers Need Legal Support in Privacy Compliance. The post Data Privacy Compliance as Competitive Advantage appeared first on Biznology.

Privacy 104
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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

As an example of the struggle of gaining and maintaining Threads users, Meta doesn’t even own Threads.com, the most logical domain for the app. To be successful, Threads will have to revisit these policies. Threads app security & privacy issues Threads is not immune from common security and privacy issues.

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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

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Build your customer identity graph with LiveIntent

Liveintent

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. With our data set, we can tell how your customers interact with your multiple domains using various devices, browsers, and locations.