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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated?

Domain 334
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Best Practices for International SEO

Brightedge

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server.

Practices 141
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Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length.

Domain 96
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These Are the Only SEO Audit Tools You’ll Ever Need

Marketing Insider Group

Having an SEO strategy is a no brainer for content marketers. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.

SEO 349
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Homepage SEO: Strategies & Best Practices For Optimizing Your Homepage

seo.co

Not only is your homepage responsible for providing a high-level overview of your brand to new visitors, it’s also the page Google prioritizes when it crawls your domain. Most people struggle with optimizing their homepage for SEO. Most of the problems related to homepage SEO stem from: Content. Link Building for Homepage SEO.

SEO 98
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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL.

SEO 331
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How Content Pruning Can Boost Website SEO

Marketing Insider Group

It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Also consider adding metrics like conversions, backlinks, keywords, and referring domains. It might even be negatively affecting your domain authority and site rankings. Quick Takeaways.