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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

As an example of the struggle of gaining and maintaining Threads users, Meta doesn’t even own Threads.com, the most logical domain for the app. To be successful, Threads will have to revisit these policies. Threads app security & privacy issues Threads is not immune from common security and privacy issues.

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How to Audit your Email Campaigns for Better Results

Webbiquity

This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Make sure your email incorporates a footer section that includes your unsubscribe link, company contact information, privacy policy, and clickable social media icons. Domain Name Service (DNS). Deliverability.

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

Yet organizations are still organized to focus primarily on more traditional IT security risk management They are not updating their processes and policies or investing in tools and technologies to comprehensively address the latest and fastest growing threats. Audit your digital landscape. to best protect accounts.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails.

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DMARC: What It Is, Why It Matters

eDataSource

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. In 2012, a new email security and authentication standard was created called DMARC (Domain-based Message Authentication Reporting & Conformance).