7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? PageRank being Google's algorithm to rank web pages based on popularity and importance. If you have outdated title tags or meta descriptions, you can ask Google to crawl it via the Submit URL tool.

The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs. Guest post by Nathan Elly.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. All HTTPS sites will be rendered in the Google Cache under HTTPS Google Cache URLs.” The SEO team at Wayfair found that they had a 15% drop in organic traffic for any product category that changed URLs and created at 301 redirect.

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. You would provide a unique domain name or unique URL address that was only associated with the campaign but would not have the granularity that modern clients demand.

Google “mobilegeddon” starts today — are you prepared?

Biznology

Separate URLs. Good for responsive website designers like Unison but terrible for proprietary sites that have segregated their site into different domains, a www.proprietary.com for desktop-optimized content and a separate mobile.proprietary.com or m.proprietary.com sites for mobile-optimized content. Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally.

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Guide to 301 Redirects in SEO

seo.co

There are many “ranking factors” to consider, but one of the most important is PageRank. PageRank is an objective evaluation of a website’s trustworthiness, evaluated based on the quantity and quality of links pointing to that site. Consider purchasing a competing domain.

Study Confirms Moz Has the Largest Link Data Set

Moz

The queries were evenly split across the sectors, and then used to pull results from Google for the top 100 domains. This led to the statistically significant sample size of 85,308 domains. Moz reported the most links per domain 72% of the time.

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The ultimate guide on Link Building

RockContent

The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. To do so, you need to redirect broken links to the correct URLs.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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External Links: Why Should You Link to Other Websites?

RockContent

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. If internal links are hyperlinks connected to other pages on your site, external links are those that point to different domains.

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

What is the Moz Domain Authority, Ahrefs Domain Rating? Both Moz and Ahrefs have their own proprietary metric to assess the authority of a given URL/page and a website overall. Similar to Moz Domain Authority, the Moz Spam Score.

They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority. What factors are affected as you improve PageRank or Domain Authority, and how?

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Screaming Frog lets SEO professionals crawl entire domains, pulling SEO relevant page details like HTML titles, Meta Descriptions, Keywords, Headings, etc. With this information in hand, an SEO professional can work more diligently in evaluating the competitor’s keyword strategy, key phrase usage across the site, and depth of material within the domain. Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Page and Domain Authority: PA and DA help you determine the ability of a specific page/domain to rank in the search engines. Domain authority and page authority. URL Structure. All you have to do is enter your site’s URL, and it will return a full SEO report. As you can see in the below images, this tool displays the number of HTTP requests made, the page loading time, and issues in the URL structure. The ratio of the backlink to referring domains.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.

The Ultimate Guide to Google Search Console in 2018

Hubspot

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). WWW domain or not? See Google how Google views a URL.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing.

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Maybe you're on Link Explorer and you go to the inbound links report and you see a bunch of domains linking to you that are.ru Maybe like 99% of all of their backlinks are follow, which are the ones that pass PageRank. If you're going to do a link scheme, you're going to go out and get the ones that you think are going to pass PageRank to your site. Links/domains. Same thing with links to domains. Domain naming.

An Introduction to Black Hat SEO

Hubspot

A redirect involves sending someone to a different URL than the one they initially clicked. This might be in the event you change website domain or consolidate two pieces of content. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” What is Black Hat SEO?

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Make sure you keep your blog within your own domain. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. It is technically known as 'Toolbar PageRank.'

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. Take this URL, for example: [link]. It has 370 links from 84 domains pointing to it, including a.gov link -- and it doesn't exist.

Best of 2009: SEO Tips, Part 1

Webbiquity

The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Domain Name Forwarding and Search Engines by Best Domain Names.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Locally relevant links from domains/pages about Bottger’s locale. Industry-relevant links from domains/pages about the hospitality industry. Step 2: Input domains in Link Intersect We’re going to compare Bottger’s domain to Isleta and Sandia’s domains. Input your domain in the top and the domains you want to mine link ideas from in the fields beneath, as depicted below. In Link Intersect, pay attention to the domain’s Spam Score and DA.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

The guest posts were submitted to smaller blogs with an Alexa rank of 50k to 400k and a maximum PageRank of 4. While inbound links from less authoritative blogs aren't as valuable as inbound links from more popular, higher PageRanking blogs, the ease and scale at which you can implement a guest blogging strategy that targets smaller blogs makes up for it. As a guest blogger, this means you have some control over the anchor text and URLs for those inbound links within your posts.

A Brief History of Search & SEO

Hubspot

September 1997: Google.com is registered as a domain name. It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. But it also began to give PageRank to Twitter profiles that were linked to with some frequency.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. NOTE: I also add my blog’s domain name to end of all titles because it contains a key phrase.

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Domain optimization. For organizational purposes, these are split into categories: Domain optimization. These are strategies for how to choose, host, and maintain your domain. Domain Optimization. Optimize your domain with target keywords. Keep your URLs static.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Guide to Search Engine Ranking Factors by HuoMah SEO Blog The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and "dampening factors" (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings?