Expert insights. Personalized for you.
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. MORE
At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. Do my outbound links influence SEO? Do my outbound links influence SEO? Source: SEO Hacker. MORE
Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. What is On Site SEO? MORE
Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success. MORE
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. SEO Basics: 22 Essentials You Need For Optimizing Your Site”. MORE
How Do 301 Redirects Affect SEO? + How to Fix SEO Issues With 301 Redirects. + Best Practices for 301 Redirects With SEO. They can also make or break your search engine optimization (SEO) strategy. How Do 301 Redirects Affect SEO? So how do 301 redirects affect SEO? MORE
As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics. There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. MORE
Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. MORE
Backlinks (still) matter – Reciprocal links , Page Rank , Domain Name age, and Backlinks are the core of Google and they’ll never really get rid of it. You need to either do it perfectly for each page or choose an SEO plugin that can do it for you automagically. What this means is that were Google to make obsolete any of its previous search engine optimization (SEO) strategies it would filter way more good content than bad. MORE
After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. And How Exactly Do They Help with SEO? 8 Ways to Use Outbound Links for SEO Starting Right Now! MORE
No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? MORE
Just as trends in web design change and evolve over time, so do SEO best practices. Let’s dive into the 10 factors that most SEO experts agree are the most important ranking signals for content marketers to focus on. Domain Security. Search Marketing Search Marketing|SEO MORE
The best SEO tactics are genuine efforts to create value. However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Avoid the following black hat SEO tactics at all costs. MORE
SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing. What’s In Your SEO Toolbox? MORE
Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Domain Name Forwarding and Search Engines by Best Domain Names. Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. MORE
What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms. MORE
It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. The higher your domain- and page-level authority, the higher you’re going to rank in searches. MORE
In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. MORE
Some of them are well known and are always on the radar of professionals who work with SEO. If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. MORE
While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. MORE
A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps. MORE
Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. SEO pros know there have been algorithm changes. Guest post by Nathan Elly. MORE
We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. MORE
NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st. Good for responsive website designers like Unison but terrible for proprietary sites that have segregated their site into different domains, a www.proprietary.com for desktop-optimized content and a separate mobile.proprietary.com or m.proprietary.com sites for mobile-optimized content. MORE
Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. MORE
If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want. MORE
While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. What is the Moz Domain Authority, Ahrefs Domain Rating? MORE
Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea. MORE
Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? Diversity of domains, rate of link growth, and editorial nature of links ALL matter. MORE
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. We know in SEO we love links. MORE
Link building is a pillar of any SEO strategy. Link building is a set of SEO strategies that aim to build a network of links to a page to drive traffic and strengthen its authority in search engines. Difference between link building and off-page SEO. MORE
If you want to see how to use those types of links in your SEO strategy , keep reading. In order to understand the differences between nofollow vs. dofollow links, we must first clarify how link building works within SEO. MORE
What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there. Black Hat SEO vs. White Hat SEO. What is Grey Hat SEO? MORE
Resources for further reading: • Should SEOs Care About Internal Links? Specifically, five SEO tactics to maximize your internal links. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of people who don't leverage their full power, and they think internal links simply aren't as powerful. We have a page on Domain Authority. If you Google "Domain Authority," it's typically the very first result. MORE
Posted by Cyrus-Shepard Links matter for SEO. This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. How to leverage Anchor Text for SEO: Volumes could be written on this topic. A word of caution : While optimizing your anchor text is good, many SEOs over the years have observed that too much of a good thing can hurt you. MORE
Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. PageRank. MORE
When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority. MORE
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Here are seven SEO tools we recommend using for evaluating the competition. SEO Objective: Obtain the file information and SEO properties per page of the competitive website. Screaming Frog lets SEO professionals crawl entire domains, pulling SEO relevant page details like HTML titles, Meta Descriptions, Keywords, Headings, etc. MORE
Moz
FEBRUARY 6, 2020
What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. We know in SEO we love links.
Moz
FEBRUARY 18, 2021
Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. PageRank.
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Single Grain
JULY 1, 2021
After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. And How Exactly Do They Help with SEO? 8 Ways to Use Outbound Links for SEO Starting Right Now!
Fathom
JANUARY 28, 2016
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. SEO Basics: 22 Essentials You Need For Optimizing Your Site”.
Webbiquity
MAY 10, 2018
Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. SEO pros know there have been algorithm changes. Guest post by Nathan Elly.
Biznology
JULY 11, 2018
No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect?
Moz
APRIL 17, 2019
Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success.
Biznology
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic.
Hubspot
MAY 26, 2021
While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. That's why off-page SEO is so valuable. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors.
Biznology
APRIL 21, 2015
NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st. Good for responsive website designers like Unison but terrible for proprietary sites that have segregated their site into different domains, a www.proprietary.com for desktop-optimized content and a separate mobile.proprietary.com or m.proprietary.com sites for mobile-optimized content.
Marketing Insider Group
SEPTEMBER 7, 2021
Just as trends in web design change and evolve over time, so do SEO best practices. Let’s dive into the 10 factors that most SEO experts agree are the most important ranking signals for content marketers to focus on. Domain Security. Search Marketing Search Marketing|SEO
|
Salesfusion
OCTOBER 8, 2015
What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.
seo.co
JANUARY 18, 2021
The best SEO tactics are genuine efforts to create value. However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Avoid the following black hat SEO tactics at all costs.
Single Grain
JANUARY 24, 2020
A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Let’s learn why it’s crucial to prepare a quality SEO report and then how to do it in 8 simple steps.
seo.co
JUNE 8, 2021
It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. The higher your domain- and page-level authority, the higher you’re going to rank in searches.
seo.co
JANUARY 14, 2021
Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy.
Biznology
SEPTEMBER 2, 2014
Backlinks (still) matter – Reciprocal links , Page Rank , Domain Name age, and Backlinks are the core of Google and they’ll never really get rid of it. You need to either do it perfectly for each page or choose an SEO plugin that can do it for you automagically. What this means is that were Google to make obsolete any of its previous search engine optimization (SEO) strategies it would filter way more good content than bad.
seo.co
FEBRUARY 1, 2021
While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. What is the Moz Domain Authority, Ahrefs Domain Rating?
Webbiquity
MARCH 1, 2012
SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools. 8 Cool Free SEO Website Tools by Abnormal Marketing. What’s In Your SEO Toolbox?
seo.co
JUNE 4, 2021
If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want.
Launch Marketing
OCTOBER 7, 2020
When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority.
Hubspot
MARCH 29, 2018
What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there. Black Hat SEO vs. White Hat SEO. What is Grey Hat SEO?
Moz
NOVEMBER 5, 2020
Resources for further reading: • Should SEOs Care About Internal Links? Specifically, five SEO tactics to maximize your internal links. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of people who don't leverage their full power, and they think internal links simply aren't as powerful. We have a page on Domain Authority. If you Google "Domain Authority," it's typically the very first result.
Industrial Marketing Today
MAY 31, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. What is On Site SEO?
KoMarketing Associates
APRIL 30, 2012
As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics. There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on.
Hubspot
OCTOBER 26, 2016
Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea.
Moz
DECEMBER 8, 2020
We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links.
RockContent
SEPTEMBER 28, 2020
Link building is a pillar of any SEO strategy. Link building is a set of SEO strategies that aim to build a network of links to a page to drive traffic and strengthen its authority in search engines. Difference between link building and off-page SEO.
Webbiquity
JANUARY 10, 2010
Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Domain Name Forwarding and Search Engines by Best Domain Names. Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends.
Moz
AUGUST 16, 2020
Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs.
KoMarketing Associates
JULY 10, 2012
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Here are seven SEO tools we recommend using for evaluating the competition. SEO Objective: Obtain the file information and SEO properties per page of the competitive website. Screaming Frog lets SEO professionals crawl entire domains, pulling SEO relevant page details like HTML titles, Meta Descriptions, Keywords, Headings, etc.
Hubspot
JUNE 19, 2014
In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.
RockContent
OCTOBER 19, 2020
Some of them are well known and are always on the radar of professionals who work with SEO. If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet.
RockContent
JANUARY 4, 2021
If you want to see how to use those types of links in your SEO strategy , keep reading. In order to understand the differences between nofollow vs. dofollow links, we must first clarify how link building works within SEO.
Moz
APRIL 18, 2019
Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? Diversity of domains, rate of link growth, and editorial nature of links ALL matter.
RockContent
DECEMBER 23, 2020
At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. Do my outbound links influence SEO? Do my outbound links influence SEO? Source: SEO Hacker.
Moz
MARCH 31, 2019
Posted by Cyrus-Shepard Links matter for SEO. This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. How to leverage Anchor Text for SEO: Volumes could be written on this topic. A word of caution : While optimizing your anchor text is good, many SEOs over the years have observed that too much of a good thing can hurt you.
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