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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. Get Engineers Can Sell white paper now.

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. So, if you want to virtually guarantee improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization. Ensure that all of your site’s 301 redirects are going to the right URLs.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google is about to dramatically change how search works on your phone. DataLife Engine.

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Google is a lying liar that lies

Biznology

Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. If you dominate image and video search in your vertical it can really help your general ranking everywhere else. Human readable URLs are important – If your content management system (CMS) still gives you URLs that look like www.socialmedia.biz/?p=27642

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. But here we're thinking really about: What do the search engines care about, and what do users care about when they're searching? URL questions.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. Need to sell your search engine marketing program to an executive?

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. Organic Search Traffic: Tracking organic traffic – by landing page and location – is the best way to measure the impact of your SEO strategy. Domain authority and page authority.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. Search Engine Accessibility.

The ultimate guide on Link Building

RockContent

Have you ever thought about just how much value search engines give to what links say? These relationships reveal a web page’s true relevance, which is essential to a high position in search results. Search engines rely on this link structure to crawl and rank websites.

Guide to 301 Redirects in SEO

seo.co

They can also make or break your search engine optimization (SEO) strategy. SEO is a complex series of strategies that are all designed to help your website rank higher in Google search results. The higher your PageRank is, the higher you’ll rank in search results.

External Links: Why Should You Link to Other Websites?

RockContent

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. In search engines, the website authority and page rank have similar principles. Google Search Console.

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What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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SEO Isn’t Mystical

Salesfusion

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Unlike humans, search engines read only the ALT text of images, not the images themselves. Note: PageRank relevancy is changing.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves. Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain.

A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape.

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A Newbie’s Guide to Link Building

Marketing Action

To all the newbies out there that are pondering these very questions in the quest to increase web traffic and see higher search engine rankings, you have come to the right place. Aside from the potential increase in traffic, link building also helps websites obtain higher rankings with major search engines. As far as the search engines are concerned, a link from an outside website back to yours is considered one “vote” in your favor.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. So we've discussed sort of how search engines rank pages based on the value they provide to users. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages. ? ?.

Google’s Angry Birds

Marketing Action

Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. Sullivan compares the new algorithm to a new engine in a car, while comparing other recent changes (such as Panda and Penguin) to new parts in an old engine.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. Take this URL, for example: [link]. It has 370 links from 84 domains pointing to it, including a.gov link -- and it doesn't exist.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

I'll get my article published on a blog that aligns with my expertise, and through careful optimization of the anchor text and pages I link to within the post, I'll have control over a few inbound links that will help boost the search engine optimization of the pages I'm linking back to on my website. I may attract some immediate new traffic and subscribers in the process, but the true benefit will be from the long-term search traffic I'll generate!

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Keyword Tool updated with search volume data by Inside AdWords The mysterious Trevor Claiborne of the Inside AdWords crew at Google announced the inclusion (finally!)

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? sites including "kayaks" or "kayaking" will show up on a search for "kayak"). On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference. This is geekier than even most search marketers will go, but can supply valuable insights.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. But a close read of the local search marketing community these days points up an increasing emphasis on the value of unstructured citations.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Domain optimization. And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. For organizational purposes, these are split into categories: Domain optimization. Domain Optimization. Shorten your domain length.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. We’ll also see search engines’ positions on semantic markup continue to evolve, both with new formats being supported and new measures being taken to keep semantic markup from being abused. AuthorRank will behave much like PageRank, but it will be tougher for spammers to manipulate.

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