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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. What is On Site SEO?

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates. SEO pros know there have been algorithm changes. Guest post by Nathan Elly.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google is about to dramatically change how search works on your phone. DataLife Engine.

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence.

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Google is a lying liar that lies

Biznology

Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. If you dominate image and video search in your vertical it can really help your general ranking everywhere else. You need to either do it perfectly for each page or choose an SEO plugin that can do it for you automagically.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

The best SEO tactics are genuine efforts to create value. Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last.

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Best Cool SEO Tools of 2011

Webbiquity

SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools.

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Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Domain Authority.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Think of an SEO report like the report card you received every semester in school: it's a concise and detailed summary of your performance in the various subjects you were (allegedly) learning. Why SEO Reporting Is Important.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. Accessibility of the page where the link will be placed – how easily search engines and users can access the page where the link will be located (by clicks and navigation from the home page).

How Can I Learn SEO on My Own?

seo.co

Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy.

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SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

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What Are Dofollow And Nofollow Links?

RockContent

If you want to see how to use those types of links in your SEO strategy , keep reading. In order to understand the differences between nofollow vs. dofollow links, we must first clarify how link building works within SEO. Otherwise, search engines may consider your post as spam.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach.

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Who’s Giving You the Best Link Love?

DivvyHQ

If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. But getting some “link love” from another site goes far beyond the SEO benefits. Bottom line: These attributes create an organic, link-building engine that has allowed us to spend very little on outbound/paid advertising, marketing and sales to date. PageRank & Domain Authority.

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An Introduction to Black Hat SEO

Hubspot

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Advantages of SEO. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. Have you ever thought about just how much value search engines give to what links say? These relationships reveal a web page’s true relevance, which is essential to a high position in search results.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Even an SEO neophyte knows that keyword-rich hyperlinked phrases are the bread and butter of Google’s algorithm — even today, after all these years and an infinity revisions.

External Links: Why Should You Link to Other Websites?

RockContent

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain. In search engines, the website authority and page rank have similar principles. Do my outbound links influence SEO? Source: SEO Hacker.

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A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. But here’s where SEO itself comes in.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? My SEO priorities never change. Non-SEO Focus.

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Fifteen Years Is a Long Time in SEO

Moz

Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs.

The Human Approach to Link Building Outreach

Biznology

The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. I’m aware that there isn’t much new to my “strategy,” but a lot of SEOs and online marketers overlook how well simple and down-to-earth successful outreach tactics are. Organic Search email email outreach link building Outreach Search engine optimization Photo credit: MyTudut.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

When did SEO become so complicated? It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. Back when SEO was this simple, the average site owner could read four hours’ worth of blog posts on the subject and feel reasonably equipped to do a decent job at it herself.

What is Link Juice and how it impacts on digital strategies

RockContent

Some of them are well known and are always on the radar of professionals who work with SEO. If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet.

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The Biggest SEO Blunders of All Time

Hubspot

In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? So we've discussed sort of how search engines rank pages based on the value they provide to users.

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. These definitions are modified to have more of an SEO focus. 24 SEO Terms You Must Know! Unlike humans, search engines read only the ALT text of images, not the images themselves. Make sure you keep your blog within your own domain. Keyword - A word that a user enters in search.

SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Part one sets up the context and key points of alternative SEO. In part two, Kevin covers best practices for optimizing video for SEO. It’s the second largest search engine in the world. Content Marketing SEO

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Unlike humans, search engines read only the ALT text of images, not the images themselves.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. The Importance of Technical SEO. Technical SEO is often something that's thought about when you first put your website together. 7 Technical SEO Problems (And Solutions) We Learned the Hard Way. SEO featured-1 Daily Canonical

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

101 SEO Improvements – Table of Contents. Domain optimization. And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. For organizational purposes, these are split into categories: Domain optimization.

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