How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? Therefore, the two main types of SEO are on-page SEO, creating content, and off-site SEO, PR, link building , and authority. PageRank.

Three Ways to Build Links in the Age of Google Penguin

Biznology

In the days before Penguin, we used to discredit links between pages within the same domain. Recently, I’ve discovered that internal links actually can pass considerable link juice, as long as the authority of your domain is high and the referring source is tightly relevant to the page to which it is pointing. Domain authority : Post Penguin, whether a link is worth much is based more upon the domain authority of the source than other factors.

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.”

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking. Image via Wikipedia.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank. This is essentially how press and PR work.

Who’s Giving You the Best Link Love?

DivvyHQ

PageRank & Domain Authority. Link Popularity) as a large portion of their PageRank algorithm that determines which web pages are the best and most relevant for your search word/phrase. ”, it’s important to analyze the Domain Authority column to understand from which sites your best links are coming. Utilizing PR firms and such paid tactics as native advertising can go along way to quickly boosting your link profile.

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Fifteen Years Is a Long Time in SEO

Moz

If you weren’t using the web back then, it’s probably hard to imagine what a step-change improvement Google’s PageRank-based algorithm was over the “state-of-the-art” at the time (and it’s hard to remember, even for those of us that were): Google’s IPO.

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Guest spamming should be devalued, but we should also be very clear that creating quality, value-adding content for relevant sites is still very much part of digital PR and always should be a major part of your digital marketing armory.". If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain.

Best of 2009: SEO Tips, Part 1

Webbiquity

The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Domain Name Forwarding and Search Engines by Best Domain Names.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Locally relevant links from domains/pages about Bottger’s locale. Industry-relevant links from domains/pages about the hospitality industry. Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas. Step 2: Input domains in Link Intersect We’re going to compare Bottger’s domain to Isleta and Sandia’s domains.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

One feature I like about BuzzSumo is the ability to search a domain name for popular content and then dig into to see not only what topics have resonated with that audience, but who, specifically, shared it.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score.

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. Domain Authority. Blake Emal : Along with this, you recently spoke about the new release of Domain Authority 2.0. I don’t want to take any credit, the Domain Authority, Russ Jones and some very smart search scientists at Moz had worked on that. Domain Authority 1.0

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. Domain Authority. Blake Emal : Along with this, you recently spoke about the new release of Domain Authority 2.0. I don’t want to take any credit, the Domain Authority, Russ Jones and some very smart search scientists at Moz had worked on that. Domain Authority 1.0

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