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5 Essential Functions for Every B2B Website

Biznology

MAY 29, 2013

Install IP address identification software that allows you to observe the domain name of business visitors to your site. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Here are five must-haves for every B2B website. . Help your customers buy.

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The 7 B2B website essentials: What customers want

Martech

JUNE 27, 2023

A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.

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