Digital B2B Marketing

MAY 28, 2013

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site?

Microsite 100

Microsite B2B Marketing Domain B2B 100

NuSpark Consulting

MARCH 9, 2013

This is a pure visit to your site, triggered by the Google Analytics tracking code. These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Event tracking allows you to measure podcast listens and downloads.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Each Genoo subscription includes a single site with unlimited pages using the client’s own domain name. So far so good.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Albacross

JANUARY 17, 2020

It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email. Besides searching domains, you can search social profiles, send emails and bulk verify emails.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SWZD

MARCH 2, 2017

Domain specialists spoke to network and security managers, systems admins, and CIO/CTOs, respectively, in three separate events. Regarding content distribution, Eminencia rolled out dedicated microsites for each of its 15 strategic accounts. Each microsite hosted the correct industry-specific versions of each content piece.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Moz

MAY 23, 2019

So what we have are tags and then triggers. The way that this works is the tag is sort of the thing that's going to happen when a trigger occurs. So under events, we always track external links, so anything that points out to a domain that isn't yours. Next up are the triggers. Then I need a trigger for external links.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. Takeaway for Marketers: Publish Off-Domain Content. It can quickly become unfocused. How does it work?

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78