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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

As a design leader, I’ve experienced the dawn of many new technologies, including mobile apps, chatbots , voice-enabled devices, and more. Gain a foundational understanding of the new tech To design for a product you need to first understand the domain.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

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Client Spotlight: Launch Provides Channel Marketing Support & Strategy Advisement for Akamai

Launch Marketing

The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are also offered through channel partnerships with other world class technology brands. Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers.

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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

The Page experience update is Google’s most recent effort to grade the user-friendliness of each page (when accessed from a mobile device). It measures the page speed, security, load time, absence of intrusive interstitials, safe browsing status, and mobile-friendliness. But choosing a solid brand name is just the beginning.

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Can Games Play a Role in B2B Marketing?

The Point

Or are games best suited for the consumer domain? Blockdot builds games across Web, mobile, and social platforms, and is considered one of the pioneers in developing games for advertising purposes. Increase traffic, “stickiness” and repeat visits for a campaign microsite. Any other suggestions? Feel free to add comments below.

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Online Publishing Glossary and Terms

SnapApp

from mobile users to social gamers and casual conversationalists. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Mobile & Social Media. Subscribers.