Litmus

OCTOBER 21, 2022

Domain: Refers to locations of servers and devices connected to the internet. Domain names can represent a whole bunch of different IP addresses. For example, the domain www.litmus.com would address the collection of servers that host our website. Hint: You need a good IP reputation and a good domain reputation).

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

SendX

JANUARY 17, 2021

. #1 Checkpoint: Folder Placement Then the first checkpoint is whether the mail is in your spam folder or your inbox (primary, promotions, updates etc. , If the mail is supposed to be coming from an established institute or company and still landing into the spam folder, you need to be careful. any tab under inbox).

Phishing 195

Phishing Domain CAN-SPAM Amazon 195

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. Desired delivery.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

SendX

MAY 24, 2021

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. If you don’t know whether your domain is protected - run a fast and free DMARC check.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. If you don’t know whether your domain is protected - run a fast and free DMARC check.

Phishing 195

Phishing Domain Deliverability Validation 195

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam. Don’t have a private domain today?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. To help protect inboxes from spam emails, Google and Yahoo! Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). As of February 2024, Gmail and Yahoo! But, fear not!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Heinz Marketing

APRIL 27, 2023

What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.

Deliverability 103

Deliverability Optimization CAN-SPAM Domain 103

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Another authentication protocol is DomainKeys Identified Mail (DKIM).

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap? Get your email scanned by every major spam filter before you send.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Martech

DECEMBER 27, 2023

In the worst case — in the spam folder. You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that. This builds up your sender reputation and helps you avoid spam filters. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

DiscoverOrg

OCTOBER 4, 2016

You Forgot About Domain Authentication. It goes without saying that spammers loved this strategy, hopping from one IP to the next to outwit spam filters. These days, the new standard is domain reputation. As a business, you can’t – and wouldn’t want to – change your domain every time your reputation suffered.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

DealSignal

MAY 15, 2023

These email validation software vendors could only tell us whether the corporate mail server responded or not—we were missing vital details needed to use these emails without concern of driving a high bounce rate. This approach will only detect mail servers and email inboxes that don’t exist. It doesn’t verify anything about a list.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Abide by the CAN-SPAM law. Keep reading. 8 Steps to Improve Your Email Deliverability Rate.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. Email Content + Promoted Domains. Content + Promoted Domains. Frustrating! So, what can you do?

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Heinz Marketing

JUNE 27, 2023

Sometimes even in the dreaded spam folder. Our technology settings looked good— I checked Mail-Tester , MX Toolbox , and Email on Acid. out of 10 in Mail-Tester. My teammate, Win, scoured our Mail-Tester results and found a line of javascript code in our new newsletter template that was flagged as an issue—dangerous code.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Heinz Marketing

JULY 9, 2023

I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal.

Optimization 77

Optimization Tools Deliverability CAN-SPAM 77

Litmus

AUGUST 29, 2022

What is domain reputation and sender score? How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. What is domain reputation and sender score? Each email sender has a sending domain. How to fix your email reputation.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Litmus

JANUARY 4, 2023

Deliverability is the rate at which your emails make it into your subscribers’ inboxes, instead of being labeled as spam and going to the junk folder. Lay the groundwork for your email marketing efforts by ensuring your emails get delivered (and don’t land in spam ). Confirm that you’re only sending from authenticated domains.

Deliverability 100

Deliverability Domain CAN-SPAM Click Rate 100

Biznology

JULY 15, 2014

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Register Domains for Multiple Years. Private Registration of Domain Names.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters. Know if you’re blocklisted. Authentication.

CAN-SPAM 84

CAN-SPAM Deliverability Domain Ad Exchange 84

Optinmonster

JUNE 30, 2021

Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. That’s because you can hook up Sendinblue with WP Mail SMTP in just a few minutes. Sync Sendinblue With WP Mail SMTP.

Godaddy 102

Godaddy API Domain Deliverability 102

Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Checking IPs and domains.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

Webbiquity

SEPTEMBER 27, 2019

Keep away from words like “free” or “Act now” to avoid spam filters. This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). The second agreement from the subscriber is critical.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

Litmus

SEPTEMBER 27, 2021

Using spam filter testing. How to avoid blocklists and spam. Not many brands use an email address verification service to check that the new addresses they’re adding to their list are formatted properly, don’t contain any common domain name typos, and more. Spam filter testing. of brands do spam filter testing.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

PureB2B

MAY 30, 2022

E-Mail deliverability means – which emails do make it to the subscriber’s inbox. Often the Email deliverability failure is when an Email went to the Spam folder or was blocked by the ISP. We are not talking about Emails which end up in the Spam folder – at least they are delivered. 1 – Authenticate your email domain.

Deliverability 62

Deliverability Allocation CAN-SPAM Domain 62

Optinmonster

DECEMBER 18, 2023

SMTP Integration With WordPress With WP Mail SMTP 9 Best SMTP Providers What Is SMTP? SMTP (Simple Mail Transfer Protocol) is the communication protocol used for sending and receiving emails, and it’s a fundamental component of the email infrastructure. It protects your domain and IP reputation and ensures high delivery rates.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

ConvertKit

SEPTEMBER 22, 2020

Spam filter. The algorithms and machine learning used to decide whether emails belong in the inbox, spam folder, or somewhere else. When a subscriber marks a message as spam. A company or organization that compiles a database of risky domains or IPs. Deliverability Defined 05: Avoiding Spam Traps the Right Way.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112