Why Content is the #1 Ranking Factor and How to Maximize It
Marketing Insider Group
FEBRUARY 22, 2021
Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. You need a strategy.
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